Alex Charfen

So if you guys don't know who I am, my name's Alex Romozio and acquisition.com. We do about $85 million a year in revenue.

So first time I heard this term was from a guy named Alex Charfen and this is his external framework.

And I wanna show you my internal framework for scaling the company on the inside, all right? And so he talks about how there's five, he calls them core functions of the business, right? So you've got lead generation, you've got lead nurture, which is working leads to get them to show.

You've got sales.

And then as we've been in longer and longer, the span of speed has increased drastically to where it's like reinvention, reinvention, reinvention, and you have to be intentional about your design.

And I think the second thing I wanna highlight that you said is that if you don't block it to some degree and have the discipline to block and honor your calendar, your business ends up managing you And Alex Charfen said this years ago to me, we were co-speaking, and he's like: "If you're constantly fighting fires, there's a good chance you're the arsonist." And I love that line because even for me, I've resisted calendars my whole life 'cause of being a Marine for 13 years, 'cause everything was regimented.

And now, it took me a little bit of comfort to get used to it, but now I thrive by it, right?

Mm-hmm.