Alero Akuya

Recently, we hosted an event at our offices in Copenhagen, where we discussed how brands identify, enter, and play a meaningful role in worlds, fandoms, and communities to unlock commercial growth.

Moderated by myself, we were lucky enough to be joined by Alero Akuya, former LEGO and Nike executive and advisor to global brands, Stephen Fairchild, until very recently the chief strategic creative and cultural officer at Pandora, and red partner Filip Lau.

Together, we made the case for why understanding consumers as participants in worlds is becoming essential for brands.

At the heart of the conversation was this shift in perspective.