Alaska Airlines

And then so that'll stay up here.

That way I can hop an Alaska Airlines flight.

I can be here in eight hours, and I can literally get off the plane- Go over to Lake Hood, hop in that airplane, and go float fly, which I'm really excited about.

You guys probably know that I despise ski flying.

But, um, no, there are no babies here.

But this Alaska has just changed their lap infant policy and fees, and I think this is so incredibly generous, a really smart move on their part because this is going to make parents with kids under two think very seriously about which airlines they're choosing and which airlines that they're loyal to.

This is a great move, and it's just so nice to see an airline do something that's not just blatantly greedy because we see that a lot.

Yes, true.

So what's happening now is previously when you were on international flights flying Alaska, booking a, a points redemption flight, you were paying up to 10% of the cash flight as a lap infant fee.

So whatever that cash fare was, you were having to pay 10% of that.

In fact, some of you may have seen the reel going around by Max Files Points.

You have to, you have to share the seat.

Not so much anymore.

I'm a million miler on Alaska Airlines, a lifetime diamond MVP on Hilton Hotels or whatever.

It's kind of lost its luster.

I'll be traveling again to Wichita Falls, Texas, September 7th to go down and supervise from phased array ultrasonics on a vessel down there.

Uh-huh.

They, they ended up selling to Alaska.

Okay.

But I had got fired

She had her carry on.

She went off to Alaska Airlines, and Esther thought, "Well, that's that.

But I believe in my captain, and I'm just gonna sit here." Now, this woman who was animated, she's still going on, and on, and on, and on, and on about how this plane's not gonna fly.

She's seen it so many times.

So 100%, I think exclusivity drives conversions, right? And nothing's wrong with exclusivity.

I mean, that's how membership programs are based, right? I'm an Alaska Miles member.

I'm an Atmos member.

I'm at the top tier.

I freaking don't want to move down, right? to like them next year, right? I want the exclusivity that being part of that membership offers me.

And so it has consequently changed my buying behavior, right? I don't shop price.

I, you know, drag my team, my family, my kids on Alaska with me.

So their share of wallet is growing.

We've had multiple shootings over the summer into September, pressure on the mayor to try to step up and do more to stop the violence.

A letter signed by mucky mucks at big corporations like Microsoft and Costco and Alaska Airlines calling for public safety improvements.

A poll commissioned by the Chamber of Commerce that showed some frustration about public safety.

Some members of the city council questioning the mayor's decision to fire the.

Bad scientist, absolutely.

We also are projecting onto every new data set our expectations of what should be happening, right? Um, a door blows off of an Alaskan Airlines flight, we expect to see a dip.

Maybe people don't really care that much.

Capital One has a huge data breach, right?