Al Ries

Two, there's a place for what you do.

In the 22 Immutable Laws of Marketing by Al Ries and Jack Trout, the law of exclusivity states, quote, two companies cannot own the same word in the prospect's mind, end quote.

Apple owns design.

BMW owns performance.

Uh, Clayton's passed, but, but, um, Clayton Christensen's book on how, how industries evolve over time and how to see, uh, emerging technology and how to set up proper expectations about it and how to extrapolate, um, maybe its future impact.

Uh, I really loved Al Ries's and Jack Trout's, um, book on positioning.

Uh, it, it's a really wonderful book about how people see...

It's, it's a book about marketing strategy.

Uh, Clayton's passed, but, but, um, Clayton Christensen's book on how, how industries evolve over time and how to see, uh, emerging technology and how to set up proper expectations about it and how to extrapolate, um, maybe its future impact.

Uh, I really loved Al Ries' and Jack Trout's, um, book on positioning.

Uh, it, it's a really wonderful book about how people see...

It's, it's a book about marketing strategy.