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Al Guido

Al Guido

CEO of the San Francisco 49ers

Sep 11, 2026

26:17
They're going to fall asleep.
26:19
Listen, there's definitely two different strategies here, and I got a lot of respect for them.
26:23
There's no doubt about it.
26:24
Sean McVay is one of the best in the business.
26:26
They got a good football team.
26:27
They said they sort of maximized for kind of the back end of this in week two.
26:32
For us, look, the NFL to do this, for Australia to do this, for Melbourne to do this at the MCG, we wanted to give it our all.
26:55
What do you think about our National League?
31:18
What is it about the brand, about the San Francisco 49ers that resonate with people, not just in your hometown, not just in America, but globally?
31:27
It's about our guys, but I always say this.
31:29
We stand on the shoulder of giants who came before us.
31:31
There's no question the Joe Montana days, the Ronnie Lots, the Jerry Rices.
31:34
I saw the GOAT walking around here earlier.
31:37
By the way, he is the GOAT, unless you don't know that.
31:38
He's the greatest of all time.
33:02
What keeps the CEO of an NFL team up at night?
5:34
What do you think about the preparation?
5:36
A lot's been made about it, but the reality is, you know, let's just kick this game off and see what happens.
5:41
We've had a great week.
5:42
Our team has done it a little bit different than theirs.
5:44
But listen, I got a lot of respect for Kevin Demoff.
5:46
I got a lot of respect for Stan Kroenke and Sean McVay.
5:48
They got a good football team.
7:40
dollars yours is more so so the scale and the enormity and all of those things like our ceos at this time of year are worried about what their players are doing on footy trips internationally what keeps the ceo of an nfl team up at night
43:57
So to see it so close when, when yours is a little bit displaced from the, the named city, how do you find that?
44:04
You know, it's definitely different than in the States.
44:06
There's no question.
44:07
I mean, I grew up on the East Coast, uh, as a fan, and so to see, you know, the New York Giants and Jets play in New Jersey, that's so foreign to folks [laughs] here, I would imagine.
44:15
And so when we moved from Candlestick Park in San Francisco to Santa Clara at Levi's Stadium, certainly a sea change.
44:21
But I'll tell you, over the course of the first 13 years in that building, we've had a tremendous amount of impact, positive impact.
44:27
We've been good on the field of play.

7 MINS LATER

51:15
What's the, what's the learnings, what's the key, what are the principles of the 49ers to defy parity and be a successful team from one generation to the next?
7:16
San Francisco 49ers chief executive Al Guido in the studio told us about the scope of the team's fan base.
7:23
Every demographic.
7:24
I mean, that's the beauty of the Bay Area.
7:25
It's a diverse, you know, it's a diverse community, and so it's every different demographic.
7:29
There's no question, no matter where you walk in the stadium, you know, families, I mean, from all walks of life, and again, from all parts of the world.
7:36
We are blessed to have a very large fan base.
7:38
We are blessed to sell out every single game.
8:10
[laughs]
5:49
San Francisco 49ers chief executive Al Guido in the studio told us about the scope of the team's fan base
5:56
baseEvery demographic.
5:58
I mean, that's the beauty of the Bay Area.
5:59
It's a diverse, you know, it's a diverse community, and so it's every different demographic.
6:03
There's no question, no matter where you walk in the stadium, you know, families, I mean, from all walks of life, and again, from all parts of the world.
6:09
We are blessed to have a very large fan base.
6:11
We are blessed to sell out every single game.
6:44
[laughs]
43:54
So to see it so close when, when yours is a little bit displaced from the, the named city, how do you find that?
44:01
You know, it's definitely different than in the States.
44:03
There's no question.
44:04
I mean, I grew up on the East Coast, uh, as a fan, and so to see, you know, the New York Giants and Jets play in New Jersey, that's so foreign to folks [laughs] here, I would imagine.
44:12
And so when we moved from Candlestick Park in San Francisco to Santa Clara at Levi Stadium, certainly a sea change.
44:18
But I'll tell you, over the course of the first 13 years in that building, we've had a tremendous amount of impact, positive impact.
44:24
We've been good on the field of play.

7 MINS LATER

51:11
What's the, what's the learnings, what's the key, what are the principles of the 49ers to defy parity a- and be a successful team from one generation to the next?
3:48
So to see it so close when, when yours is a little bit displaced from the, the named city, how do you find that?
3:55
You know, it's definitely different than in the States.
3:57
There's no question.
3:58
I mean, I grew up on the East Coast, uh, as a fan, and so to see, you know, the New York Giants and Jets play in New Jersey, that's so foreign to folks [laughs] here, I would imagine.
4:06
And so when we moved from Candlestick Park in San Francisco to Santa Clara at Levi's Stadium, certainly a sea change.
4:12
But I'll tell you, over the course of the first 13 years in that building, we've had a tremendous amount of impact, positive impact.
4:18
We've been good on the field of play.

7 MINS LATER

11:05
What's the, what's the learnings? What's the key? What are the principles of the 49ers to defy parity a- and be a successful team from one generation to the next?
64:32
But what was the thinking behind coming so early? And were you surprised that the Rams aren't coming till later?
64:38
You know, certainly their coach has said publicly he thought it was the best thing for them from a health and safety perspective.
64:44
You know, we took a different approach.
64:46
We want to commit to these markets.
64:47
When we got the chance to be here, as I mentioned, it was a privilege.
64:50
And so two things are true.
64:52
Like we think it's the best thing for our players to get acclimated to the time zone and also to actually be in the community to do these events, to give back.
66:32
So what surprised you most about our city?
37:33
Stadium talk is such a big deal in the NFL, 'cause i- is it the importance of the suites? Is it the importance of getting the, the Royal Rumble, the WrestleMania, Taylor Swift, whatever? Because football, it's not basketball or baseball, right? You only get eight or nine games.
37:49
Yep.
37:50
It's, it's so important, man.
37:51
I mean, look, it's, it's good for our community, too.
37:54
Like, I don't, I don't wanna overstate the importance for the 49ers, because there's no doubt the NFL is still kind of the hero feature, the biggest, you know, part of our revenue stream.
38:03
But, you know, when you go on and embark about building these stadiums, they're no longer...
38:08
You mentioned the Eagles, right? And Don's a dear friend.

23 MINS LATER

60:41
So you're like the Jersey Edelman? [laughing]
37:21
Stadium talk is such a big deal in the NFL, 'cause i- is it the importance of the suites? Is it the importance of getting the, the Royal Rumble, the WrestleMania, Taylor Swift, whatever? Because football is not basketball or baseball, right? You only get eight or nine games.
37:38
Yep.
37:38
It's, it's so important, man.
37:40
I mean, look, it's, it's good for our community, too.
37:42
Like, I don't, I don't want to overstate the importance for the 49ers, because there's no doubt the NFL is still kind of the hero feature, the biggest, you know, part of our revenue stream.
37:52
But, you know, when you go on and embark about building these stadiums, they're no longer...
37:56
You mentioned the Eagles, right? And Don's a dear friend.

22 MINS LATER

60:23
So you're like the Jersey Edelman? [laughing]

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