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Ahmed Sobhy

Ahmed Sobhy

Deputy CEO for Investment & Finance at eFinance Investment Group, the Egyptian state-backed digital payments and financial infrastructure group, and a World Economic Forum Young Global Leader.

Sep 24, 2026

8:31
But yeah, just give me a sense of why that business was attractive and what you're hoping it'll add to your group.
8:36
So Tamweel provided us with three things we couldn't have built, uh, quickly.
8:41
I think the FRA licenses, so it's a licensed player, an underwriting engine, you know, with genuine kind of loss history or, or it's seen, you know, a full credit cycle and through very difficult times in Egypt.
8:58
And the physical footprint of two hundred and fifty branches, you know, that are serving already one hundred and sixty thousand plus customers.
9:07
And theoretically, we could have built the technology, but the license and, and credit track record would've taken a good amount of time.
9:15
You know, the, the example we gave on the data monetization, right? So we had built this platform that allows people to lend digitally and use the data that we can make available.
9:27
I think it's just us kind of participating in that and becoming one of the participants that are taking advantage of the data that we can make available to people across the ecosystem.

9 MINS LATER

18:50
Mm-hmm.

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