And everyone sees that, everyone knows that's when the Heisman Trophy presentation happens, but far fewer, far fewer people understand the year-round impact that the Heisman Trust has within the college football and wider community than Can you talk to us a little bit about what the Heisman Trust Foundation does and how philanthropy became such a big part of the story of the Heisman Trust?

Well, I think really when the, you know, on the historical side here, really when the, you know, when the trust was created at this point, we have a great group of trustees that were off in the Downtown Athletic Club and they realized that this is an opportunity for them to, you know, really, you know, create an endowment, you know, give money out, you know, in especially in the city of New York and northern in northern New Jersey as well.

So this is like it's part of what we what we do.

It's really part of the fabric of what we do.

And I think you're very correct in saying not too many people know that we do this.

And, you know, it's, you know, as Tim laid out, this is a really we're a New York institution, we're American institution.

And so for us, it's always really important to make sure we're taking care of home which is New York.

Would you like to highlight some of the work that you do and are there any kind of organisations or individuals that spring to mind where you've really seen the impact of the work that the Heisman Trust has carried out?