Adobe MAX

Next up in November.

So the start of November is Adobe Max Miami, and I am actually doing two sessions at Adobe Max this year.

So last year I was a speaker and I did a lab with the brilliant Andy Lambert, who has been on the podcast twice.

And we did a lab all about Adobe Express.

But the quick summary is four years ago, I think it was four years ago.

I need to check the dates.

I met him at Adobe Max briefly.

I asked him if he'd be on my podcast.

with their conferences.

Adobe Max for the designer community, illustrator community, right? Engaging them.

Or the Adobe Summit for the business community where the intention is to spend a lot of money investing a great experience so eventually you have a longer lifetime value or a long-term relationship with the customers.

Very similar to what you're doing.

But, um, if, if you want a little bit of thought and, um, uh...

Matter of fact, I'm, I'm trying to po- I'm gonna be, um, speaking at Adobe Max, um, down in Miami in November, and one of the things that I'm gonna be talking a little bit about is this idea of forecasting into the future, you know, something that's really totally absurd, and then walking it backwards to something going on today that's not that far-fetched that-

[laughs]

... you know, ties to that and how-

Thank you.

Well, thank you.

Good luck with all, all your future endeavors this year, I guess, and Adobe MAX, and, uh-

That'd be fun

What a welcome.

What was your first time here in LA? Adobe Max last year when I first met you.

That was our first time meeting.

Where was it exactly? Was that lunch or something?

That sucks.

That doesn't sound right.

Well, did you have a good time? I love Adobe Max.

Yeah, that was fun.

to come up with a book design system.

And also I'm preparing some videos for the Photoshop Creative, sorry, the Photoshop Virtual Summit, which is in September, and for Adobe MAX in November.

And some other things as well that I've slipped my memory right now.

But yeah, I've got quite a lot of things going on.

And it is absolutely heartbreaking and terrible.

And, you know, we went to Adobe Max like last year and I think that that company in so many ways is great.

But then you're sitting there watching this beautiful technology and they're showing you, you know, What it can do, like instead of the bird with wings, we'll give a bird with butterfly wings.

And, you know, we were talking to somebody while we were there who had written an article about this.

You know, ju- generally they release their big Lightroom and their big, uh, Photoshop updates in October, right? Mm-hmm.

Isn't that when Adobe Max is, October? Yeah, October.

So in October- Usually, yeah ...

I would expect even more mind-blowing stuff.

So-

So we met, we met at the bar of, uh, of the hotel that we were staying at when we were in Miami for Adobe MAX, and we were just, we just randomly met at the bar, and we just got talking and I could really relate to everything that you said.

And right after MAX, you sent me this, this book.

Ooh.