Adobe Fonts

let's say, yeah, because it opened up all of us having a completely new field of potential clients.

And so I remember 2009, Brian from Typekit, that was not known back then.

It was just a little startup.

He was looking for foundries to jump on that train with him.

They couldn't buy anything.

bring it in propriety because they wanted to be completely accessible and so they landed on instrument sans and bitter all which are both also actually on adobe fonts as well because google fonts are on adobe fonts and you can see that it's a really nice sans serif and a nice serif that work together to have this journalistic standard you can see how they are using the they're not always putting things in green and blue you know they're using the branding of it and then they're grounding you with that green and blue duotone.

But then if you want to be over and just have regular photographs, you also have that capability as well.

So just great job to the hoods, but girls and the whole team, actually, you know, it's not just the two of them.

or maybe i'm here if i'm here hi me um and hopefully i'm leaving chat but uh because that we don't have a poll for front of the week i'm just gonna tell you what the font of the week is so let's hop into font of the week uh, antique olive.

So this is a old type face.

Um, and it is available on Adobe fonts.

It has 11 weights.

It was, you know, I'll never forget this because it was like, okay.

You know, where could this go? And so one of the things we always compare ourselves to was Adobe Typekit.

Well, Typekit at the time, and then Adobe's bought it, and then Adobe Typekit, and now Adobe Fonts.

But it was like, okay, so what is that worth? Well, Adobe's a public company, so Ryan's like, hey, let's look up their financials.

Let's see, okay, if you were to... be that size, what would that be? And then if you, you know, and so it was just, it was just really meticulous, you know, really good, especially for me to go through and think, okay.

How many users, how many people do we have using Font Awesome right now? Those are all prospective users.

This is the group that, you know, the group in the following that we have already.

One of the things they leaned on was a direct comparison to Adobe's Typekit.

These are the basic software.

Digital Publishing Solution, Typekit.

Some mobile apps, really.

Document Cloud.