Adobe Document Cloud

Mike is the vice president of corporate communication and content marketing at AudioEye, where he leads strategy across blogs, social media, PR, video, and digital storytelling.

Before that, he worked at Adobe shaping content and executive messaging across Experience Cloud, Creative Cloud, Enterprise, and Document Cloud.

What I love about this conversation is that Mike sits at the intersection of marketing, storytelling, accessibility, and business growth.

Today we're going to uncomplicate what digital accessibility actually means, why it matters for marketers, how inclusive digital experiences help businesses grow, and why accessibility should not be treated as an afterthought, which I completely agree with.

Our guest today started as an advertising and English major at BYU and has built a career on the craft of words.

He came up through Omniture, spent years at Adobe leading content and executive messaging across Experience Cloud, Creative Cloud and Document Cloud.

Then he left that big brand to build a customer marketing team from scratch at Zanotti.

Today, he's VP of Corporate Communication and Content Marketing at AudioEye, which is a digital accessibility platform.

Zanotti...

They're doing spas and medical work, so that was there.

And then obviously with digital accessibility, even inside Adobe, I was kind of thinking about, hey, how are we using this technology, whether it's, as you said at the top, Document Cloud or our marketing analytics and testing and targeting? How are we making lives easier for the marketers or the developers on the other end? But ultimately, at the end of the day, the thread of storytelling and the thread of purpose-driven work, I think, come together really cleanly.

And that's kind of why those have been repeating patterns, even though they might not have been consciously repeated.

Some mobile apps, really.

Document Cloud.

I suppose that's PDF for reader.

Acrobat.