Adidas Ultraboost

You know me.

I love my Ultra Boost.

I love them very much.

So I'm going to try these two pairs out.

And then you want to go ahead and say maybe the tech and the midsole.

But, I mean, you already had Ultra Boost and React.

I mean, you've already had, like, super comfy, super responsive, and industry-leading technologies that did not cost $300 and $400.

Okay? So this is not me just having, like, a broke boy rant where, you know, the rant is too damn high.

That's the same thing from those old school Triumphs.

That's the same thing from the old school Adidas Ultraboost.

That type of TPU foam, very similar to what's in here, it lasts 400, 500 miles plus.

Those are two of my highest mileage shoes ever.

And I think it's, you know, and, and then I think that's required of industry leaders and people in the companies to build additional franchises.

So one of the things I was most proud of, like under my time at Adidas is I feel like we, you know, we built on the Superstar and the Stan with, uh, with the Nomad, the NMD, with the UltraBOOST, with the Yeezy 350.

I think those became icons in themselves-

Oh

And Parley for the Oceans was the piece on the world, like Kanye was the piece, the biggest piece on the, on the life, right? So if you have like Messi, Kanye, you have Parley, right? And that was the biggest kinda unlock for the world, was saying, "Hey, we can make stuff out of recovered ocean plastic and make it beautiful and do a collab with Kith-

Hmm

... or do a, do a, um, do a performance running shoe with the UltraBOOST and make this out of like recovered ocean plastic." Well, who doesn't love that, right?

Yeah.