Adi Ignatius

So Dan, thanks for sitting down with HBR.

It's a pleasure, Adi.

All right.

So I wanna ask you, you're at Verizon.

And I think everybody understands that.

They're bought in.

We have a ton to execute against still, obviously, Adi, but, um, but we're making good progress.

I'm really proud of the team.

[upbeat music] I'm Alison Beard.

I'm Adi Ignatius, and this is the HBR Idea Cast.

Adi, when a business is small, building a great corporate culture can feel relatively straightforward.

You know, leaders are close to their employees and customers.

We'll be back with a new episode on Tuesday.

I'm Adi Ignatius.

[upbeat music] I'm Allison Beard.

I'm Adi Ignatius.

This is the HBR Idea Cast.

Adi, I don't know if you've noticed this, but because of the way we work today, a lot of us are often leading people we don't have direct authority over.

In Gladwell's case, take scientific research and tell engaging stories with it and around it.

Here's Malcolm Gladwell speaking to that point on HBR Idea Cast with Adi Ignatius.

I'm in the position of the journalist, not the researcher.

The journalist is someone who stands between the academic or the original source and the public, and our job is quite different from that of the academic because our job is to translate for a wider audience, and we are a necessary part of the kind of intellectual ecosystem.