Give us the 60-second version of your background and, uh, what you do at, uh, ES, Enterprise Solutions, and, uh, the path you took to sit with us here and talk enterprise data and CX, and, you know, that human question of whether a customer actually trusts you.

Yeah.

So I started out on the brand side as a strategist back in the day and have touched pretty much every s- part of the business, from digital to commerce, to, you know, at, on the agency side, on the in-house side.

Uh, I k- you know, I made my way to CX about seven years ago, and I really loved th- uh, what CX as a discipline has, has allowed, uh, the, uh, me to do from a professional standpoint.

Just to be in on the conversation of really what, what are not just the needs of the business, but the needs of the human, and how do we marry the two in order to find growth? I've leaned, um, m-m-more into loyalty experience recently, uh, just because I see, like, loyalty experience and the evolution of that whole space really kinda moving from a bottom-of-funnel tactic up to a how brands think about th- their go-to-market efforts and how they grow audiences and how they drive frequency.

And honestly, the, the whole industry is collapsing in on it, in, in on itself, which is really exciting.

We're getting out of kind of our silos and, and our lanes and our disciplines and really just thinking about that connected experience.

Practically, what does that look like? Is that something that we are talking about, you know, adding- 2X the moments, 10X the moments? Or is it, again, just thinking more about the customer journey and, like, what are the sorts of signals that would be helpful to inform this po- this point of the journey?