Adam Pulford

It's knowing what to do, when to do it, and when to change course so that you keep progressing instead of spinning your wheels with the same routine or doing too much work in the gym when you should lighten up for the key race of the season.

I'm Adam Pulford, head coach of cycling at CTS.

I'm also a certified strength and conditioning specialist through the National Strength and Conditioning Association.

This is one of the highest regarded strength training certifications in the industry, and I've carried it for more than 20 years now.

And there are powerful marketing trends that make it really confusing to know what's what out there in the real world of training, racing, and getting fit to go fast.

I'm Adam Pulford, Head Coach of Cycling at CTS.

CTS is an endurance coaching company with over 70 coaches worldwide who help athletes like you get faster in their sport and achieve their goals, whether that's making the world's team selection or nailing your next century ride or just staying fit for the next adventure.

We have coached literally tens of thousands of athletes in the 26 years of CTS's existence, and most athletes come to us from a self-coached background.

Why? Because they are fundamental to the success in any athlete's life.

I'm Adam Pulford, head coach of cycling at CTS, an endurance coaching group with coaches all over the world.

Today, I'm going to share these lessons with you as quickly and concisely as I can.

No fancy charts, no colorful graphs, no rabbit holes to chase down, just some good old-fashioned coach talk.