Adam Fox

[upbeat music] Hello, and welcome to "The Clinical Update" podcast, the podcast that brings you thought-provoking clinical education from MIMS Learning that you can fit into your busy life.

I'm Pat, editor of MIMS Learning, and I'm delighted to have with me today Professor Adam Fox, who's a consultant in pediatric allergy at the Evelina London Children's Hospital.

Welcome, Adam.

Thank you.

In this episode, we explore the balance between keeping children safe and helping them develop a more normal, flexible relationship with food and what that actually looks like in real-world practice.

Joining me today to explore this in more depth is Professor Adam Fox and Professor Roseanne Mayer.

Adam, Roseanne, thank you so much for joining us today.

Oh,

People have gone online because they thought we've got to sort of get a grip of the misinformation, if you like.

One of them I thought was really interesting, Adam Fox.

He's a paediatric allergist.

And he, Annabelle, people heard of Annabelle Carmel.

So we direct people to that.

And I think what sort of the health of, and I've spoken since to NHS England and NICE and people like that, is I think it's not, they're saying, oh, should we be on these platforms? Should we be on the platforms? I think it's less about being on the platforms because you're fighting the algorithm.

Now, Adam Fox is fighting the algorithm, but he's got a way around it because he's interested in his patient group and it's a way of giving them information.

It's more how the information is presented.