So I see the place for kind of measuring that, but where you, where you, where and how you focus on it, I think, um, i- is important.

important.I think as well, just to take that in our context, what we see is when we fall back to those staples, that's fine, to make sure that we've got that as a baseline.

But when people haven't had enough, uh, commercial oversight above that to then lens out and go, "Okay, but of that, are these still the right actions that are gonna get us to where we need to go?" That's sometimes the problem because a lot of what we see is people getting promoted from SDR land that become like, um...

Sorry, my phone's ringing.

Um, that become [laughs] like CROs, but without actually having any over- o- oversight experience to know that they should be lensing out to go, "Okay, how many of these accounts have we actually spoken to? How many do we know that we have a category requirement? How do we...

What account intelligence do we know that's gonna be spread across the business that's more than likely gonna get us these deals?" Um, I think that's the actual crux of it because if they did have more people that had that experience, they wouldn't have to fall back onto the, um, measurements that we've used in the past that may or may not be causing the problem.

So yes, Adam, I'm all for more information available to help salespeople be able to show up in differentiated and value-adding ways.

Yeah.