Actibump

So I saw a piece of research going on in the United States that has to do with slowing people down in city traffic.

And I'm going to get to what they're doing, but it reminded me of the conversations we had on this show when I did some special programming on something called ActiBump.

I just love the name, first of all, and maybe that sounds exactly like what you'd call it if you're from Sweden.

And these people are.

ActiBump came on the show.

Karen Wickland is marketing manager for Adiva, the earthy maker of ActiBump.

And she explained to us how it works.

The ActiBump is an intelligent speed bump that is only a speed bump for those who speed.