Acquisition.com

This one we know has a 30% shot or a 50% chance increase.

That's basically thing number one and it has, I've tried to teach this down our portfolio and also what we do at Acquisition.com is that you just need to be willing to leave some things not perfect so that the business can incur as few guaranteed cost of change.

And when you are going to make a change, make sure it's worth it.

So so far, number one, we cover the cost of change, right? So this is making sure that you are only taking bets that have 20% or higher upside to be worth the guaranteed cost that you're going to incur.

It's not like it used to be.

So, obviously Steve said you guys have completely, I don't want to say left, because that makes it sound shitty, but you guys have sold Gym Launch, and you've sold the other companies, and you've moved on to Acquisition.com, and we're a portfolio company, so I understand what it's all about, and you guys talk a lot about the acquisition of businesses, or acquiring businesses now, and so somebody asked two questions around that.

What are the key things that you look for that are already working really well when you go in to acquire the business?

Yeah, I think that's an interesting question because most people are thinking about the business rather than the founder.

And for the first time in four years for me personally, I felt like I could breathe, which was Freaking amazing.

And so today I want to tell you guys about one of the biggest shifts that we have made for Acquisition.com's history into being the category king, which it is and continues to be, which is that Sharon is stepping in as CEO of Acquisition.com. And I am stepping into my new role as executive chairwoman of Acquisition.com. And this episode is the story of how we got here, why we made the decision, and what we're going to do next.

So I thought what would be most helpful is that we just talk through what led us to the decision.

What does that look like? I think for so many people that are watching, like both of our audiences, they're probably thinking like, well, that's a big move.

Money is only a tool that you can use to then get other things.

Once I realized that, the next thought I had is, what am I gonna do with this money? What am I gonna use it to build? And that is why I started Acquisition.com literally the day after I sold my business.

It's because I said, I can use this to create this next thing that I envisioned in my head.

It wasn't like money itself made me happy.

So then why would counting somebody else's money make you more rich? Counting other people's money only steals more attention from you for making your own money.

When you're in the process of wanting to make money, constantly worrying about how much money somebody else is making, it might be that you feel like you're going to be paying someone too much money.

About four years ago, when we first started Acquisition.com, we had a deal come to us and it was a really good deal.

Everything fit.

I just don't want to let you down.

Not only am I here for Acquisition.com but I'm also here to support them and that I also don't have to hold back with them.

I can just say, Alex, you're being an idiot.

That's dumb.

I'm really excited to reinforce our culture and values.

We're having our first full Acquisition.com team meetup here in Las Vegas.

So over the next few days, we're going to be talking about the vision, the culture of the company, and I thought it'd be super cool if we could record the behind the scenes.

So we have me, and then we have

I think that the way that Alex and Layla interact with everybody on the team is incredible.

The fact that Layla takes the time to reach out to every single editor, you know, every writer, a designer, whatever, that is incredible and pretty unique compared to a lot of work scenarios.

And as the brand has grown, as Acquisition.com has grown, Alex and Layla really prioritize the media team rather than just like the weird animal in the corner that makes the videos kind of thing.

The request that was made of me was to talk about branding.

think it's our job as we enter a new year, kind of asking our team and asking ourselves, like, how can we just push that little bit more? On your side, like, what's the areas that you're kind of looking at your team to kind of like, hey, is it more content? Is it growing the audience bigger? Is it more deal flow?

people see Alex and Layla and Acquisition.com as one entity.

I realized that I was growing, and so was Alex, frustrated with that perception.

Alex has so many other things that he's going to be pursuing that it doesn't make sense to also have him so tied closely with Acquisition.com. That starts with, we are separating our content teams.

So there's gonna be Alex, Layla, and then there's gonna be Acquisition.com. And right now we're making a lot of progress with Alex and Layla because we've been sharing and then we're going to be bringing in people for the acquisition.com as soon as like these two are separate.

I think the idea generation piece of it of like what kind of content we should be making will probably be the biggest increase because As you have one team working on one and one team working on another, the ideas will start to generate faster and more because they have more thinking space because they're not having to think and switch between two.

And so if we can focus them more, I think that they'll have more of that time to like level up their thinking and think like, oh wait, should we even be doing this platform for them like this? And like, really rethink the way that we do content, probably in ways that we just haven't had the space to think about.

For those of you who don't know me, my name is Laila Hormozy.

I'm the CEO of Acquisition.com, where I run a $500 million portfolio, and our mission is to make real business education available to everybody.

So by the end of our time together, what I promise is that you will understand what stops change, how to prevent that, and how to help others change so that you can achieve your goals and scale your business.

So since the age of 24, I've taken home about $1.2 million per month on average.