Acquisition.com

I've invested in 100 plus companies.

I- we own over 3,500 units of real estate, and today I'm the CEO of acquisition.com with my partners Alex and Leila Hormozi.

And, uh, here are the seven big lessons that I've learned in this journey.

Lesson number one has got to do with people.

I, I struggled with this myself because I was getting my advice from the internet, and I've had a chance to build two billion-dollar companies.

I was a banker at Goldman Sachs, at Credit Suisse, and now I'm partners with Alex and Leila Hormozi, and we run acquisition.com. And in my entire job, what I do is I'm a professional investor.

And with seeing all this tough advice out there, it breaks my heart because no one has been taught a framework for how to actually invest in anything.

And so when I was a banker at Goldman Sachs, I didn't know how to do this either, but one of my clients actually told me how he makes decisions on how he invests.

I love building out acquisition channels.

I named the company acquisition.com.

I like it.

But I've had to learn this the hard way, which is that whenever I want to do something new, I think to myself, "Is there a way that I could do this and not do something new, and have I truly exhausted more?" And almost never in my life have I truly exhausted more to the scale that exists.

Um, now I will say not always happily [laughs].

Um, like I can tell I have teammates who have moved through all those seasons with Acquisition.com, but I can tell you which seasons I was like, "They were a little stank about that." Like they didn't love that season.

Um, and I will be like transparent.

Like I don't love the season of when things feel slow.

And so at the end of twenty twenty-one, December twenty-fourth, Christmas Eve, just got it done by the end of the year.

And so twenty twenty-two, I had this sale, I had this extra cash, and so I was like, "Okay, I need to figure out acquisition.com's investing model." 'Cause I started acquisition.com the day after I sold Gym Launch.

Um, and so twenty twenty-two was all dedicated to figuring out the model.

We did a bunch of different early models of minority, majority, large minority.

Hey, it's Kate with the "Thrive with Kate" podcast, and I'm here with Sarah Sherman, who I met in Alex Hormozi's mastermind group called Vantage, which is on Skool, the Skool platform, S-K-O-O-L, which I switched to in 2022, uh, through being in another mastermind group with Sam Ovens, who's the founder of Skool.

And now Alex Hormozi is the chief, and the Hormozis with acquisition.com are the chief investors in Skool, so my, like, little world just kept circling around itself.

And part of the reason I joined Masterminds is to learn from the best, and the other part is to meet the other people that wanna learn from the same people that I do, which is how I ran into Sarah.

And Sarah is rebuilding her company with an AI operating system at the same time I was, and I caught quite a bit of flak, um, it seems like from being someone who...

I was investment banker at Goldman Sachs and at Credit Suisse, and, uh, big Anaheim Ducks fan.

But most importantly, today, I am the CEO of acquisition.com, where I partner with my friends and my business partners, Alex and Leila Hormozi.

And the thing that I want to tell you about is a lot of which got me to today was just realizing that it was not about the money.

And at the end of the day, you can use four other ways to make more money, and the first is to realize that there are five trades, and these five trades are actually five assets that you can deploy in your life and in your business.

Likewise.

So like, and just for context for anybody that's, that's, that's watching, um, you were at acquisition.com when I was With Acquisition.com doing the VAM, you were actually my advisor the last time that I was there.

So you actually know a little bit about my business.

We've chatted before.

You're no longer there.

You're not at Acquisition.com now.

So break it down for me.

Why did you take off? What are you working on now?

But then when you were talking about kind of like your motion of doing this like free AI consulting stuff in order to like feed what you know, in order to kind of like pre-qualify people, right? Like a very like...

add value first business model in what you're building in order to, in order to like get really down to it reminds me a little bit of, are you familiar with acquisition.com? And, um,

I am familiar with her Mosey.

I got definitely had some, actually I got two of his books are over here.

And

so...

I think the short answer to your question is I'm sure there's some hormosy baked in there based off of the content and learnings that have been had along the way, but it was not purposeful to say, hey, I want to be acquisition.com and recreate this in this space.

Well, then let's start there.

Who is that?

He is this, like, huge business called acquisition.com. A lot of people in the online space really look up to him.

He is, like, very, very well known for how he shows up, how he delivers.

Anyway, he hosted this huge, huge, huge, huge, huge webinar.