Achrafieh

So I don't know what it looks like or sounds like, but tell us about the, um, the, the collaboration and the release and what the, what the song is.

so Taxi 404 are a band made up of these two lovely young men that you see in the video Andy and Amin for me it was I mean I grew up listening to French music a lot a lot a lot of French music and it was like the stars aligning when I realized that in our backyard in Beirut, literally a street across from me in Ashrafieh, these incredible musicians live and they basically make the same kind of music that I grew up listening to.

So we became friends They're incredibly talented musicians.

They write with such poetry and such depth, and they make the music to match their lyrics.

I set up Facebook pages and Instagram accounts for, uh, Al Safi Danone, for Nookal, for Find, for Rani Refreshments, for Vimto, for Nissan Infinity Middle East, for HSBC, first one in the world to do it at the time when they were shutting down branches in Syria.

I hired 30 trilingual graduates in Beirut on 12-- $800 to $1,200 a month in Achrafieh.

I went up and down.

I remember once I came back after two years, and my bosses were like- ... uh, questioning my commitment and I ca- I calculated I'd worked 29 out of the last 30 days.