some of the critical things they're truly just not seeing and then falsely believe they have a good model?

Right.

So two very different worlds, the startup world versus the very well-established companies.

And when we're talking about the startups, I've seen two different kinds of entrepreneurs.

One who is not looking at the bottom line and not looking at the profit, right? These are the people that believe that I need to have a proof of concept.

Let me be able to have my service or product, sell it, actually have somebody buy it, because all an investor wants to see is that somebody wants to buy my product, and they believe that's enough.

They're not pausing to think, "This product, how much is it truly costing me to create? And then how much am I selling it for?" They believe that so long as I'm able to scale it, I'm gonna have the profit when I scale.

So when you are, are turning on the funnel to get a lot of people using the services of product, you actually should know what the cost, unit economic of today to be able to know where the future come from.