Above the fold

This is how I wanna end this podcast.

Um, it's about online advertising inspired band names because I've been thinking about this for a while because I'm crazy, and also because, uh, programmatic advertising terminology really does lend itself to this goofy exercise.

But I've come up with this whole list of online advertising inspired band names.

So Dark Social, Invalid Traffic, The Opt-Outs, System of a Downstream.

I really like that one.

So if you have Real reviews on your Google Business profile or any-anywhere else, it would be better to see those here because what's missing a little bit from your above the pu- fold hero section is any social proof.

And just for terminology sake, above the fold means what, what a user sees or a visitor sees on your webpage before they scroll at all.

Because a lot of people will never even scroll past this part, so they need to see as soon as the page loads, like if I refresh the page, what is here, and if you assume I never scroll at all, what-- can I figure out what you do and if I want to click the button? So again, you've got, you've got good ter-- you've got good marketing copy and you've got a nice photo, but you have no social proof other than an imaginary five stars that's not linked to anything.

So what would be better is showing five-- five point oh stars and 10 reviews on Google Business, on Google or whatever.

Here's our review count.

Here's links to our reviews." That will help you...

That will help your conversion rate above the fold for sure.

The other thing that strikes me that could be better about this page is the photo selection.

These are big, big moves that I'm loving to hear.

The third point, y'all, today is about the above the fold.

I'll give you guys another percentage.

It will shock you, but I hope this is a good shock.

Now, here's a stat.

When you place your primary call to action, and I always say this, always say this.

When you place your primary call to action, your CTA, If you place that button and the core benefit headline above the fold, you can boost your total conversion rate by up to 317%.

I'll say it again, when you place your primary call to action button and your core benefit headline above the fold, you gotta underline that word or bolden it, above the fold, you can boost your total page conversions by up to 317%.

What is the very first thing you see without scrolling an inch? If it's a giant screen hogging stock photo of two models in hard hats shaking hands or a slow loading video background with a clever slogan like excellence in service since 1998, you are bleeding money.

That prime real estate above the fold is the most valuable digital property you own.

When a homeowner in Donaldson or Franklin has water gushing out of a water heater or needs an urgent repair, they don't care about your artistic vision.

They care about two things.

The pretty agency website, the direct response conversion website, massive decorative hero image pushes content down clear, bold headlines stating the exact solution and service area.

Buried contact page and tiny, unclickable phone number.

High visibility, sticky tap to call button above the fold.

Vague corporate buzzwords.

But let's look at how there's too much unnecessary copy on this.

So first of all, you see this we do it right section repeated twice in the above the fold.

It's the same exact copy.

The same exact copy just repeated twice above the fold.

before the H1.

That's insane.

All right.

We have a couple of things to get, quite a few things to get through in Above the Fold.

Janelle, are you ready to kick us off?

Let's do it.

Yes.

Cool.

Does that wrap above the fold?

I think it does.

The single most valuable piece of digital real estate is your landing page above the fold.

100% of visitors to your website see this section, but most people spend almost no time optimizing it, which means they're losing tons of buyers and subscribers without even knowing.

Recently, I've noticed more and more high-level marketers running absolutely dialed in above the fold sections, and the reason is simple.

AI has made it much easier to optimize this section as long as you know what good looks like.

So today I want to share the exact workflow that took our above the fold from the image on the left to the image on the right in under 15 minutes with AI doing almost all of the work.

We're going to cover why your above the fold matters more than every other part of your landing page combined.

Then we'll look at three common mistakes I see most people make with our above the fold.

Then we'll talk through the 10 questions your above the fold section must answer if you want it to convert.