I came from,

yeah, it was very strategic.

I, I literally was just at a, at a conference talking about this where I was speaking on this exact subject as it relates to truth because I, I broke every rule of my own training.

I started in television and radio, and then I went into major corporate hospitality brands in New York, and then I went into tech with Samsung.

And so I, you know, being in the New York matrix, like you're trained in advertising and marketing in, in such a different way.

Like I probably already have a business school degree just from that, like training, you know, and that experience that I gained there with those companies.

And when it came to truth and I was really starting to help Leonard out and he was really, we were at the point where he would actually take my feedback.

Maybe that he deserves more credit than he gets.