So Aaron, a little bit of short story, in a short story, in an abbreviated version, how did you get From your entrepreneurial journey, how would you summarize it to get to the point where you're at right now, helping entrepreneurs live the dream life?

Two critical things happened when I was very young.

When I was 19, I started my first company with a payroll, with three other guys on payroll at 19 years old.

We were the first recycling business in Portland, Oregon.

And I was I grew up in the Mormon church and at 19, you go off on a proselyting mission.

So I left and the business kept running and I got paid every day while I was gone for a couple of years.

That was a thing that that triggered in my mind.

I think

That's what keeps you going, is it? Yeah.

Yeah, and this is going to be tough just going round and round in circles.

Have you done any famous routes? I did Race of the Stones along the Ridgeway a few weeks ago.

I've done a few along the South West Coast path, along the Jurassic Coast and along the coast of Exmoor.

Oh, that'll be hellish.

So upsy-dams, you lose your footing easily.

Yeah, very hilly.

He's got two dogs with him.

That's pretty broad.

The official name for what we were doing is called counter trade.

But really it's barter.

It was so like we had American Airlines and Marriott Hotels and all the magazines.

And so if there's empty rooms in the hotel, it's worth nothing.

So it's better to trade that room night for ads in the national magazine or seats on the airplane and so on.

So we had just, I mean, many, many hundreds of thousands of clients.

Wow.