Bud Light boycott

W- Wasn't retiring because, you know, the household still needed the income, whatever.

Uh, but, uh, she was one of those people during that time that believed that, uh, they should boycott Bud Light because one person's name was on a can.

Uh, do you remember that? [laughs]

I, I vaguely-

The Bud Light debacle

... uh, people have boycotted things for some of the dumbest reasons I've ever heard, so-

The stupidest reasons

...

And next thing you know, they lose a couple billion dollars.

Look at Bud Light, which, you know, you don't have a whole lot of hot, sexy women drinking Bud Light.

That's usually a beer-gutted, you know, male thing that somebody's drinking, and they decide that their spokesperson is going to be a transgender human being, and next thing you know, it's, you know, they lose a few billion dollars.

These people know that their primary audience is men, so they find the hottest blonde with the biggest tits who has no problem showing them and says, here, buy our product.

I just found the whole ad.

I'm going to pop this into the

You know, I think also part of the thing about the transgender Bud Light thing is probably because, to be honest, I'm sure a few of those Bud Light drinking dudes were like, that Dylan Mulvaney's kind of cute.

Oh, that's a dude? Oh, shit.

That's some boycott, right? Great job with that boycott.

This would be like if, you know, remember when conservatives, when we all boycotted Bud Light because they put Dylan Mulvaney or Kaitlin Collins, I get the two confused all the time, 'cause they put them on the, uh, they put Dylan Mulvaney on the, on the, on the can.

This would be like if all of us who were like, "I'm boycotting Bud Light," while drinking a Bud Light on camera.

Empty words, in a way, right? Look at that, wall-to-wall coverage.

That's what happens.

Sometimes it's justified, sometimes it's not.

I was totally down with people, um, angry with Bud Light.

It was just deeply insulting that, uh, Bud Light came out with the Dylan Mulvaney stuff, and what was really insulting was it wasn't just that they used Dylan Mulvaney, it was that the head of marketing for Bud Light at the time came out and said, essentially, they're trying to get away from white guys, that they wanna ru- uh, reshape their image away from white guys watching football, and it was intended to be alienating and insulting.

The Converse ad was not intending to be alienating and insulting.

It was an artistic picture that, as I understand it, came from an Asian ad campaign that no one had problems with, comes to this country, and it was the online mob that got outraged about it.

But now they've gone woke and they've gone broke.

We saw this with Bud Light.

When Bud Light strayed from their core competencies and they hired Dylan Mulvaney, who was a man in a dress, really looked like a man in a dress at the time, they lost so much money.

They lost billions and billions of dollars because people did not want to be preached to.

They didn't wanna support a company that hired someone for a sponsorship that had mocked women.

This showed that the folks sitting around in the marketing room, and we pulled up a picture of the marketing team, it's all a bunch of white, liberal, affluent women, which basically is the last group that thinks any of this stuff is interesting.

The marketing team, they thought this was great.

Same with Bud Light.

Now, it didn't hurt them initially, as I remember it.

She may remember it differently, as it did Bud Light.

But is this another casualty? And Dylan Mulvaney is doing like a chorus line, kicking his legs in the air, the whole thing.

And Nike, I forget what the tagline was, just do it, whoever you are, and shut up about all that type of stuff.

But that appears to be happening.

Nike.

She goes too heavy, I think, on the Dylan Mulvaney, because that was a while ago, and we know what happened with Bud Light.

But at its peak in 2021, Nike was a real powerhouse, she says.

Like, you know, I had no idea who Dylan Mulvaney was, the transgender woman who was on the Canabud Light.

I literally had no idea who she was until millions of people in the MAGA movement decided that her being on one can of Bud Light was the worst thing that ever happened in the history of the world, and they had to boycott Bud Light, and they had to write all these letters, and they had to film all these crazy videos where, like, Kid Rock was crying and shooting cans of Bud Light, and he was like, this is an outrage, and he was being all dramatic about it, and I'm like, bitch, please.

And so once all of that happened, I was like, well, who the fuck is this Dylan Mulvaney person? And so...

Googled and found her Instagram page that started the whole fiasco.