100 Thieves

And then on the EU side, because I don't want to drag that one on too long, because we'll have a lot of teams to be going through if we keep doing that.

I cannot believe right now that 100 Thieves actually might make the major.

That's where I'm at.

I'm actually excited.

Does that make you guys happy, sad? How do you guys feel about 100 Thieves as a roster?

I don't think anything special of them, but I'll admit they're a team that I haven't really paid attention to in terms of the pure counter-strike they've been playing.

There haven't been any of the events that I've been at or anything like that, so I haven't deep-dived them.

Right.

Oh.

Look, I think 100 Thieves probably have the best chance of winning.

Really? Still from the lowers? Okay.

All right.

... before.

Um-

MVP then, if it's 100 Thieves win?

Oh, man.

You know, the broadcast has always been free.

Um, the merchandising, like obviously certain teams like 100 Thieves and FlyQuest do quite well on the merchandising side, but like that's the hardest thing to get someone to do, is to like type in their credit card number in relation to like anything in, in the esports space.

Um, so I think, yeah, focusing on conversion's been a big one.

Um, and then a lot of it is, is, yeah, some of the CPM calculations.

but whatever.

It was fine.

So we, so we did, so we did Le- obviously 100 Thieves just left, so you know, which we're kind of making fun of a bit.

And so we said like, "Hey, League is dead.

There have been these big buys from brands into creator spaces in the past, normally around headquarters.

For instance, in 2020, Cash App branded the 15,000 square foot 100 Thieves Cash App as compound in los angeles yeah which served as the headquarters and offices for this lifestyle and gaming brand and also was was kind of like a mini campus where they could shoot and do more there and it was all branded cash app they had these great aerial shots when they first announced the thing this big cash app logo on it so you could just see it branded like that in some capacity Otherwise, I could see brands coming in and installing themselves there for several months or a quarter and more.

That's what used to happen at the YouTube space.

Like Universal would be coming out with this big Hollywood movie for Halloween.