Масштабування бізнесу. Покрокова стратегія збільшення прибутків
Book by Verne HarnishWikipedia
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Search complete. 50 mentions across 10 episodes found for "Масштабування бізнесу. Покрокова стратегія збільшення прибутків".
Sep 29, 2026
Eric NegronGUEST
right? And there's, I think too, there's never been a better time to find people like that, to hear stories.
Eric NegronGUEST
There's people that can pour into you, right? So my career coach was a business consultant that I hired that was certified in EOS and other different disciplines, like The Working Genius by Patrick Lencioni, Scaling Up by Vern Harnish, right? So she was my first career coach.
Eric NegronGUEST
And then my second is somebody that this audience either knows or really should know, which is a woman named Colleen Bowler, right? And I absolutely love Colleen.
Eric NegronGUEST
Her story is inspiring, but she's one of the most infectious, high energy people I've ever met in my life.
Chip ConleyHOST
He's got Gazelles.
Chip ConleyHOST
He's got Scaling Up.
Chip ConleyHOST
He's an MEA alum.
Chip ConleyHOST
He's a fascinating dude.
Nick OlsonHOST
If you've ever watched a business grow revenue year after year, but somehow never grow in value, today's guest can tell you exactly why that is.
Nick OlsonHOST
Please welcome Claire Mula, founder of Made for Scale and a certified scaling up coach based in Australia.
Nick OlsonHOST
Claire is not just a coach, she is a founder who scaled and exited her own business for an eight figure outcome in just seven years.
Nick OlsonHOST
With 30 plus years of strategy, marketing, and operations with Procter & Gamble and Fairfax, along with board experience, she now helps founders build real lasting value, not just top line growth.
Nick OlsonHOST
Amazing.
Nick OlsonHOST
Well, I feel like this is well overdue.
Nick OlsonHOST
We've known each other for a little while now and have talked and worked on some collaboration type stuff with CIA and Scaling Up and some mutual partners in your Australian markets.
Nick OlsonHOST
So tell us a little bit about your work and the work you do at Scaling Up and just kind of set the stage for our listeners.
David SolomonGUEST
Yeah, that, that's entrepreneurship at its best, [laughs] and I've got total respect for anybody who kicks off their business and is like, "Man, I'll just take anything." But what you're not recognizing is how much of an effort that takes.
David SolomonGUEST
You also don't realize that the, you're creating confusion internally within your organization of who are we really servicing? Because if you get that ideal customer, every department from let's call it R&D, even in small companies, someone trying to create something new, all the way to sales, we know who we're focusing on.
David SolomonGUEST
So marketing knows exactly the message to deliver.
David SolomonGUEST
We go to the right networking groups and associations, and at the same time, everybody internally understands, customer service, operations, what needs to get done.
Jake StahlHOST
And so I think the answer people come back with, David, a lot is, "Listen, I, the answer for me is just to simply work harder.
Jake StahlHOST
Just push harder.
Jake StahlHOST
Put in longer hours." And I'm curious, in your experience, is growth more of an execution problem or is it a strategy problem or is it something completely different?
David SolomonGUEST
No, it's both, actually.
Steve BakerGUEST
Yep.
Dominic RubinoHOST
And then the other one is "Scaling Up" by Verne Harnish.
Steve BakerGUEST
Absolutely.
Dominic RubinoHOST
And those are all tools in a toolkit that get applied to very specific situations.
12 MINS LATER
Steve BakerGUEST
Just check us out, man.
Steve BakerGUEST
It's, it's not gonna cost you anything, and you should know I love how you, you kinda talked about the Holy Trinity there.
Steve BakerGUEST
You said, you said, "Scaling Up, Traction, Great Game of Business." Verne Harnish was, uh, uh, mentored by Jack Stack.
Dominic RubinoHOST
Oh, I'm not surprised.
Brooke GoffGUEST
But I like the I can't remember the guy's name.
Brooke GoffGUEST
It starts with a V scaling up.
KevinHOST
Did you ever
Brooke GoffGUEST
read that one?
Dave ParkerGUEST
And then Trajectory Exit is focused on how do I help founders exit the company.
Dave ParkerGUEST
So while I was the CEO at EO, I had a chance to hang out with Vern Harnish, who started EO and wrote the book Scaling Up.
Dave ParkerGUEST
I met the guys from Scaling.com. Gino Wickman wrote the book Traction.
Dave ParkerGUEST
And I was like, oh, my gosh, there is a lot written in this category for Scaling Up.
Dave ParkerGUEST
So though I think there's still some gaps around product marketing and scaling up product companies and innovation economy companies, I deferred that, Anthony, to later.
Dave ParkerGUEST
And I'm focused on trajectory exit now as the book focused on helping founders exit.
Dave ParkerGUEST
And the rationale there was really simple is for most of us as founders, it's our life's work, right? I've taken a risk.
5 MINS LATER
Dave ParkerGUEST
But we're bringing on more coaches as we finish the book so we can actually scale that up into a more sustainable business that could be global.
Spencer ClouatreHOST
I believe in the mission command philosophy for the Army, and I love the looseness of the wording and the languages at time, because you gotta fit that to every context that you face.
Spencer ClouatreHOST
But I'm gonna go to your Scaling Up certificate.
Spencer ClouatreHOST
The Legion Consulting and your work right now, where you're taking all this leadership experience and applying it.
Spencer ClouatreHOST
It's a growth model, and it has a very good framework, right? So Scaling Up is what you're using, and there are four critical pillars out there.
Spencer ClouatreHOST
And the four that you have in Scaling Up is people, strategy, execution, and cash.
Spencer ClouatreHOST
And just like McRaven came in and simplified, just like you came in and simplified, sometimes you gotta get to that 10,000-foot hover to really see the map.
Spencer ClouatreHOST
It's hard when you're down in the trees flying that for the earth.
Spencer ClouatreHOST
So how are you using that when you go to a business and those four pillars, people, strategy, execution, and cash? How are you translating all this into the Scaling Up methodology?
Dave ScottHOST
They hyperverticalized, uh, recently to just work with law firms.
Dave ScottHOST
I'm a big fan of Verne Harnish and the, and the book Scaling Up, among many books on scaling.
Dave ScottHOST
And what I've found in doing this for so long, too long actually, is that if you're not scalable, you can't grow.
Dave ScottHOST
It's gonna be like stressful chaos forever.
1 HR 2 MINS LATER
Kevin DaiseyGUEST
'Cause I look at my calendar, I'm like, "Well, I ain't got no time to, to think about that shit." And you never get the time, and you never get the time, and so you'll just keep kicking the can down the road.
Kevin DaiseyGUEST
So I think just taking time to step back, listen to the experts that have already told you.
Kevin DaiseyGUEST
Scaling Up, Traction, this podcast, my podcast.
Dave ScottHOST
Yep.
Darius MirshahzadehHOST
I gotta figure this out.
Darius MirshahzadehHOST
Luckily enough, I got introduced to Vern Harnish and Scaling Up and then started playing with that system and then played with EOS.
Darius MirshahzadehHOST
And then I started, and then honestly, I started building my own systems.
Darius MirshahzadehHOST
And you start to learn.
39 MINS LATER
Allison MaslanGUEST
And so, and then we also have this method that we talked about, the scale it method.
Allison MaslanGUEST
So we're very focused on scaling and, And so we help you get clear on that big vision and reverse engineer it, creating a plan.
Allison MaslanGUEST
And we just kind of hold your hand throughout the whole process over the years of whether it's scaling up, acquiring.
Allison MaslanGUEST
We help you build a more scalable model.