ZoomInfo Technologies, Inc.

So, I mean, I grew up in automotive and when I wanted to learn about lean or manufacturing processes or how are customers experiencing our vehicles? I went to social because it's there and it was hard to find anywhere else.

And so then as I developed, I did a stint at ZoomInfo, took them public and I was looking for my next challenge.

And one of my former colleagues He's like, I'm at this amazing company and they're really doing great things in the creator space.

You should come take a look.

There's enough information.

You got Zoom Info, Apollo, whatever.

There's a secret for everybody.

If the buyer is not using those tools, go and use them.

There's a lot converging here.

I think even B2B data like ZoomInfo and there's like a couple of providers that actually have their own data, but like 90% of them resell the same data.

They just waterfall the same APIs and they resell the same data and they're like, well, why am I paying for them to bundle up this data for me when I can just go buy the data myself?

Yeah.

Because CRMs have like this very structured way of receiving data.

But then if AmpliMarket, HubSpot, Apollo, ZoomInfo, Clay, you have like these a bunch of different enrichment tools that can push data back, but they all have their own data structures, which are never in sync with your CRM data structure.

So one workflow I've been leaning onto a lot is, how do I take, for example, the data that I get from the Play platform company enrichments, which gives me, I don't know, 50 to 75 data points on different structures.

And we take the CRM and we check the schema and we check the structure of the fields.

Cursors, another kind of tool.

ZoomInfo.

And so interestingly enough, I was actually, so we have Quick, Quick Desktop at Amazon and phenomenal.

It's a codex and it ties into all of our MCPs and all of our data.

So super powerful.

And I was actually able to get a ZoomInfo account and then they have an MCP connector.

So I've been playing with ZoomInfo.

not for whatever reason maybe because i only have two accounts they have some great signals if you're gonna go for scale but like it was interesting it wasn't as didn't feel as powerful or as helpful as maybe a clay or like a or even an apollo like in terms of enriching or tracking job posts and stuff so right now i basically have an agent let's call it a scheduled routine every Every Monday at 8am, it goes to my customer's website, looks at job postings, checks Zoom info if there was like anybody changed titles or new contact, things like that.

You know, I mean, Model T compared to, not even compared to what's out there now.

But anyway, we really revolutionized the, you know, the entire space that is now, you know, dominated by the likes of business intelligence, you know, platforms like Zoom Info.

Yeah.

And then, you know, and maybe LinkedIn's Navigator, you know, and just like, you know, how do companies

You know, you're

like, you know, and so

we just created this platform, you know, just, You know, and since then, there's been, you know, all these with Zoom info probably being the biggest.

But, you know, it's not it's not a revolutionary idea anymore, you know, but but at the time there was just nowhere to go.

We still have, we have Apollo.

We also have Zoom Info.

We have Salesforce.

We have loops for, you know, broader emails for the life cycle of our millions of consumers.