bpHope
American publisher and Internet companywww.bphope.com
42
MENTIONS
21
EPISODES
20
PODCASTS
Search complete. 42 mentions across 21 episodes found for "bpHope".
Sep 23, 2026
Ty SchalterHOST
Yeah.
Ty SchalterHOST
Also, Wataru Maruyama, senior editor of GamePro.com, was the editor-in-chief of PSX that Sony and Ziff bought and turned into the official US PlayStation magazine, if memory serves.
Ty SchalterHOST
Yeah.
Ty SchalterHOST
I also Frank Parisi was a name I I'm like, I swear to God, I know who that is.
16 MINS LATER
Ty SchalterHOST
But then we get into a thing that I thought was again, this is innovative.
Ty SchalterHOST
This is cool.
Ty SchalterHOST
This is also the next gen and Ziff Davis font.
Ty SchalterHOST
This is the this is the font next gen was using in 1995.
TadHOST
Gotcha.
Zach QuaintanceGUEST
Ziff Davis Publishing used to be in either Downers or Lombard, right? Because it all kind of intersects right there and so they'd come into panera and i'd be like starstruck over the guys from egm being there that's like yeah you guys are the review crew that
TadHOST
the the first time i met and i i i pieced it together long long later the first time i i met dal of uh challengers comics and conversation in chicago was when he was running the Graham Crackers in Downers Grove.
Zach QuaintanceGUEST
Oh, no kidding.
JDHOST
I mean, they...
JDHOST
So the owner, Ziff Davis... just made some cuts across multiple departments.
JDHOST
And this is following Davis Ziff Davis.
JDHOST
Yeah.
JDHOST
They bought them in like 2011, I think.
JDHOST
And that was, I mean, IGN, IGN, I mean, that's impressive that they've held onto them this long because IGN went through a few different owners before that.
JDHOST
And they were kind of bounced around, but Ziff Davis has been there forever.
JDHOST
In fact, I remember that's who was cutting my checks when I, When I was writing for him.
Chris ElogiHOST
This is not done because IGN's not doing well.
Chris ElogiHOST
It's because they're doing well enough that Ziff Davis does not want to have more salary to pay.
speaker_2HOST
That
Chris ElogiHOST
means more profits for them as their numbers are going to do even better here over the next month or two.
Andy BHOST
Hey, if you worked at IGN in video games and you got laid off, I hope you land on your feet.
Andy BHOST
How about that? Ziff Davis cut staff across multiple departments at IGN, including the famous Brian Altano.
Andy BHOST
Who's been at IGN for almost 20 years and the host of podcast beyond among others.
Andy BHOST
Um, that sucks.
Ross HudgensHOST
Murat, great to have you.
Ross HudgensHOST
Yeah, we were at a dinner recently where we were talking search and you were sharing some really interesting things about Ziff Davis, where you're at as VP of SEO and GEO.
Ross HudgensHOST
That's right, yeah.
Ross HudgensHOST
And IGN more specifically that you work on that many people would know, maybe more people would know as a brand.
Marat GazievGUEST
We're neighbors, so almost.
Marat GazievGUEST
Same local area, but yeah, glad to be here.
Marat GazievGUEST
It is definitely an interesting time to be in search, especially at a large media company like Ziff Davis.
Marat GazievGUEST
So there's a lot of moving parts and pieces and kind of this evolution of search that we're seeing.
Andrew MoleGUEST
We can, on the fly, between the agents, take the brand data, which is synced with our data spied, and the publisher data, and create a new segment that meets the brief.
Andrew MoleGUEST
So we've got Ziff Davis auto-intenders.
Andrew MoleGUEST
and we've got the chrysler buyers and we're going to put that together in a segment which is chrysler auto intentors and then and then the targeting is going to happen against that but what's really transacting is just information and it's very human so it's it's understanding the campaign at a high level and then abstracting that down into what's going to deliver and And in that sense, it is completely the opposite of what happens in programmatic, where programmatic is saying, this bid request is this thing.
Andrew MoleGUEST
It's only got no data attached.
John WarrenHOST
information in the games industry but i think it also leads to a lot of our most important discussions about what's going on in the industry so um yeah that's tough those ign layoffs as well uh very very strange like um uh you know seth macy one of their podcast hosts and and a former tech guy and and some other stuff for them um he'd been there for a while brian altano had been there for quite some time and was laid off that was a surprising one um and some other prominent figures there have been laid off as well so I think to Nikki's point some of them are kind of like they will their final days will be a few months from now but still some of those are very surprising layoffs so I'm
Niki GraysonHOST
shocked that Ziff Davis is doing a mismanagement I can't believe it
John WarrenHOST
I can't believe Ziff Davis fucked this up devastating devastating
LotusHOST
well see y'all at the Riyadh Festival of Gaming
John WarrenHOST
See y'all in Riyadh.
KneonHOST
They're going to buy their time and then they're going to fire you all.
KneonHOST
Because I just covered IGN yesterday, laying people off and you know what happened? They tried to threaten Ziff Davis with inaction last year.
KneonHOST
They're like, well, we're not going to do any more work than what our job description is.
KneonHOST
And you just can't do anything about it.
Chuck QueenerGUEST
And my wife was working for USA Today at the time, Travel Weekly.
Chuck QueenerGUEST
Ziff Davis.
Chuck QueenerGUEST
Well, she's sitting back behind me,
Stuart HowdenHOST
correcting me.
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