ZICO
CompanyWikipedia
16
MENTIONS
5
EPISODES
4
PODCASTS
Search complete. 16 mentions across 5 episodes found for "ZICO".
Nov 4, 2026
Devon LevesqueGUEST
He goes, he's like, when I ran, run DMC, he's like, I don't really remember it.
Devon LevesqueGUEST
Like when I performed, when I did all these different things, Marky Jet, you know, Zico Coconut, he's like, I don't like, I remember it, but not really.
Devon LevesqueGUEST
He's like, I wish I fucking journaled.
Devon LevesqueGUEST
And that day I started journaling.
NateHOST
But we have some other brands that got worse or even killed off after they got acquired.
NateHOST
So an example that I think is really interesting is this brand called Zico.
NateHOST
So Zico is... slash was, slash is again, a coconut water brand.
NateHOST
Coca-Cola's venture arm took a stake in 2009 and then acquired it outright in 2013.
NateHOST
And around 2016, the U.S. coconut water peaked and then fell 16% after that and declines accelerating each year, but there were some winners in the space.
NateHOST
Vitacoco is probably the biggest winner.
NateHOST
Their stock last year has performed great.
NateHOST
And mind you, when Zico was operating, there were three players at the time.
Jesse ItzlerGUEST
And I'm gonna prove it to you right now.
speaker_1NARRATOR
co-founded Marquee Jets and partnered with Zico, that's a coconut water.
Jesse ItzlerGUEST
I want to build my life resume and do as many things as I can.
speaker_2HOST
Itzer lives a life in the fast lane, climbing Mount Washington and running a 100-mile race.
Matt KingHOST
Later on, Marquee Jet, first 25-hour jet card program.
Matt KingHOST
Zico Water, you find this coconut water product and then pair it up, sell that to Coca-Cola, sold Marquee Jet to Warren Buffett, right, to Berkshire Hathaway.
Matt KingHOST
What I see, and even the books, living with kind of a series, right? What I see in you that you're great at, and I don't know if this is intentional or intuitive, and that's kind of the question, is not, well, you're great at category design, category cultivation.
Matt KingHOST
So you don't write a biography, you write it in this way.
22 MINS LATER
Jesse ItzlerGUEST
Happened like that.
Jesse ItzlerGUEST
So I love that.
Jesse ItzlerGUEST
As opposed to Zico, coconut water, where we had to sell 50,000 cans a week.
Jesse ItzlerGUEST
And if 20,000 people weren't thirsty for coconut water that week, we'd have bought another 20,000.
Michael KirbanGUEST
Okay, so I'll give you an example.
Michael KirbanGUEST
So we started around the same time as this other company called ZICO.
Michael KirbanGUEST
The guy who started ZICO was working on his business plan for two years.
Ian SchwartzmanHOST
Did you know of this before-
Michael KirbanGUEST
No
Michael KirbanGUEST
... things and accomplishing things than perfection.
Michael KirbanGUEST
And if this guy had launched his product three or four months after he, he had the idea, he would've been a year and a half ahead of me.
Ian SchwartzmanHOST
And had you delayed at all, ZICO owns 51% of the American coconut water market, not-