Zegna

... across all retail and luxury.

A brand like Zegna, 97% of their volume's in their stores.

But over 50% comes from a contact between a store employee and a customer that's done digitally.

It's not online shopping, but it's reaching out to that customer that they have great relationships with.

They're very committed to serving the customer.

And as they've gone private again now and they don't have the need to really drive, you know, all these metrics that Wall Street might want, I imagine they're gonna emerge a much better company, you know? A lot of the luxury brands, you know, the LVMHs, the Diors, you know, the Hermès, the Zegna, have done amazing jobs of building client relationships and building businesses globally.

Uh, you know, so I think there are a lot of people that understand the power of the store and how to do it right.

You know, it's just in the age of the internet, the internet's transactional.

... on the dance floor.

Obviously, he's not gonna be wearing, you know, like, a Zegna suit five days a week, and w- and leaned in a little more to, to being me.

It, it worked so much better.

So that's probably relates to- Generation, age, and every other element of, of who we are is that I think trying to fight against who you are or hide certain elements of how you show up at work is d- not a particularly successful strategy.

Up first, Amani and the Birth of Italian Fashion is a star-studded documentary that traces the rise of Italy-style empires through the story of the legendary families that have been ruling it for decades and have defined an era.

We're talking about Amani, Versace, Gucci, Valentino, Missoni, Zegna, Ferragamo, Dolce & Gabbana, Prada, and more.

Set against Milan's lavish and exclusive fashion sanctuaries, amidst ateliers, runways and private retreats, the film explores creative rivalries, personal stories and the enduring love affair between Hollywood and Italian designers.

Armani and the Birth of Italian Fashion is featured in this year's St. Ali Italian Film Festival across Australia this September and October.