Yotpo

And so I started by talking, not to VCs, like six months before I talked to VCs, I started talking to enterprises.

A company called Yotpo that was like about 700 employees, Monday.com, HiBob, all sorts of bigger startups like that, 1,000 employees, pretty much 2,000, depending.

How did you get in the door?

It was hard.

Um, so we, um, we've been able to see really great growth in customer acquisition and, um, the quantity of members in our very top tier as well.

Um, we, we use the platform Yotpo, um, which is a great platform just for, um, I guess mid-market, uh, brands like us.

Um, the feedback that we're constantly getting from the Yotpo guys is that we have one of the best engagement rates, um, out of all of their programs in Australia, and I think one of the reasons behind that is because it's so embedded into every touchpoint as well.

Um, and every leader across the business knows the program, knows how it works, and when, um, we're looking at, um, a new AI agent with the digital team, um, the head of digital is saying, you know, "How can we make sure that this includes our program, Home Lovers Club, um, within, you know, that, that new service to our customers?"

You are ticking so many boxes from a loyalty professional's perspective, right? Simple, easy to use and engage with from the member's point of view.

Yeah.

Today, how do you get your reviews? Do you use a tool like Yotpo or, and same with before and afters, like, how are you incentivizing your customers to share that? You know, and how are you using those reviews on your platform today?

Yeah, so reviews is a complicated game.

Obviously-

Uh, and so, um, we swapped in [chuckles] a full review widget where, you know, like it was, it showed a summary of it.

It was, it was, uh, Yotpo reviews.

Um, so it's like a, it's a summary of it and you can expand it and see more.

Um, and that was horrible.

Um, so yeah, without a doubt them.

I mean, Yotpo we're very close to.

Um, just kind of, it often makes sense just bringing reviews and loyalty and, um, just like all under one...

I, I mean, f- for us, what we, what we look for in a partner is like, is, is the tech best in class? Like that's kind of table stakes.

Um, and then right at the bottom is always like commission, I guess, but that's not so important.

Yeah.

It was interesting when we were at the Yotpo Partner Day Um, that Yotpo were actually asking, they had Domain in America talking about what makes a good tech partner.

Yes.