Yankee Candle Company

So that was a wash.

We ended up having to go to a goddamn Yankee Candles.

To get some matches.

Get matches.

He runs down.

downstairs to his mom the mom's like kid you gotta chill out it's fine just we're gonna light a candle we're gonna light a yankee candle specifically french vanilla french vanilla yankee candle and we'll be fine but then a suit of armor moves behind them which is also a reference to the ride shows up behind them and rosario in a bit that should be funny but isn't says no we're leaving we're leaving i think it should be funny but it's not it should be

It should be, but it's not.

It is not.

Park? No, you said

Yankee candle.

I picked the other New York baseball team.

I didn't think it was that hard.

So there's some things that go across and can be, you know, learned and shared, lifted and shifted from one to the next.

But you have some like Yankee Candle, highly emotive category.

You know, like the scent is just one of your five senses right there and is so emotional in how you want to bring that to life and showcase it.

Yeah.

What can this blender do for me? How can it make cooking, caring for my family, all of that? That's there, but it's much more important to ensure that you're also talking technical specs.

You're also making sure folks understand what's what this is going to be able to deliver for them in the kitchen.

And so that is a considered purchase, way more so than Yankee Candle, which is an emotive person.

And then you got the one in the middle, which is equally high on both, which is Graco, which makes baby gear, anything babies, highly emotive, highly kind of important.

Home to brands such as Rubbermaid, Mr.

Coffee and Yankee Candle, we'll discuss how the company built a new insights framework that puts the human at the center and guides decision making in areas like innovation and portfolio strategy.

But before we get into all that, here's a quick word from our sponsor.

Today's episode is brought to you by Profound, the AI marketing platform powering a third of the Fortune 100.

How long were the wicks? Oh, very long wicks.

I figured it was one of those fancy Yankee Candle Company candles.

Yeah.

Maybe not.

Good riddance, yeah.

The Yankee Candle thing I always, uh, think about is during COVID, like you can track when COVID actually started hitting people, 'cause the Yankee Candles started getting negative reviews like, "Doesn't smell like anything."

Oh.

[laughs]

Like, literally you can track like as of like February, March of 2020, like the reviews for Yankee Candles plummeted because people were losing their sense of smell and they're like, "I don't know what happened with Yankee Candle."

Oh.

"They went downhill."

Newell Brands is a leading global consumer goods company with a sh- with an amazing portfolio of well-known brands.

So you've got Rubbermaid, Sharpie, Graco, Coleman, Yankee Candle, Paper Mate, and many, many more.

I had Rob, one of her colleagues, boss, on the podcast a few months ago, so you guys can listen to...

We'll put a, the link to that in the show notes.

... before on our show, like what's the pettiest thing you fought over in a divorce? And some people who work in law firms will say, you know, of course not details with names, that's illegal, but just what the subject matter was.

And the first time we ever did it, it was thousands of dollars in legal fees over Yankee Candles.

Yeah.

And it wa- it was six Yankee Candles, and it wasn't about the actual candles.

It was the principle of what the candles represented, and they fought and fought and fought over it.

So who wins in court all the time? The attorneys.