World Triathlon Corporation

You know how that goes.

Um, so some years ago, they, they being the Ironman Corporation, whatever ownership they had at the time, came up with the, um, Legacy program, which is sort of complicated.

But basically, if you do a whole bunch of their races [laughs] and, um, you, uh, get to apply, and then you do a full Ironman to validate your application after you've done a dozen other ones.

And then, um, um, you're in the program, and they allow you one shot at, um, Kona, and it's sort of a reward for being a good customer, [laughs] I guess, but also just, uh, sort of living the lifestyle for a long time.

You were there.

UTMB obviously is owned by the Ironman Group.

Did you see any settlement branding? Did they have a partnership going there? Because I'd imagine it becomes a bundle eventually.

No, they're separate.

Yeah, yeah, yeah.

So Solomon have become the title partner of the Ironman World Championships in Kona from 2027 after agreeing a five-year global deal with the Ironman Group.

And the agreement... is basically taking Solomon and putting them as the biggest sponsor Ironman have got for a five-year period and also across selected Ironman and 70.3 events in Europe as well.

It's interesting because I had heard that there was a big sponsor coming on board for Ironman and we had assumed, the people that I was talking with, we had assumed it was an Asian brand because I know that there's expected to be a number of Asian races announced uh for next year and yeah the whispers were that it was a large a large not yeah okay it's interesting it's a sports brand sports specific brand solomon more known probably for their off-road trial running um yeah i mean iron