World Business Council for Sustainable Development

The next step was, if I'm getting these PCFs together, am I actually using the same PCF in my corporate carbon footprint as a component of it, or am I using at least the same emissions factors that go into generating my product carbon footprint? Am I using those also in my corporate carbon footprint? And this is the whole reconciliation exercise that many of the companies that are using PCFs are now going through, which is how do we get our PCFs to feed into our corporate carbon footprint or vice versa? Or at least how do we get them to reconcile by using the same emissions factors underneath them? And this sort of race for the PCF kicked off maybe about three years ago.

And a lot of the, I think, innovation around this was led by PACT, which is an initiative spun out of the WBCSD, the World Business Council for Sustainable Development, which includes most of the big corporations, certainly in the FMCG space, but also various others that you might think of.

And this sort of effort, this pact, coalition or group, or I hate the word coalition, always makes me think of like 10 people on a stage holding hands and raising them up triumphantly.

Whereas actually this is more like 10 people in a room bickering over standards.

Connecting it, moving it, and using it before a grid throws it away is.

New analysis from the World Business Council for Sustainable Development puts more than 2.5 terawatts of renewable storage and large-load projects in grid connection queues worldwide, even as system operators curtail rising volumes of power they cannot deliver.

WBCSD's Business Breakthrough Barometer, published this year with Bain & Company and the Breakthrough Agenda, found wind and solar curtailment rising in every market it tracked.

Brazil's curtailment rate has climbed sharply, with the country's grid operator reporting roughly 20% of wind and solar output curtailed through 2025 and into 2026, up from a small fraction of that just a few years earlier.

WBCSD's report cites steep increases in the United Kingdom, Australia, and Spain as well.

Most of the global backlog sits in solar and storage, and the mismatch is straightforward.

Generation can be permitted and built in a fraction of the time a new transmission line takes to plan and construct.

Grid planning still runs on a multi-year clock.

So it's led by the 50 Liter Coalition.

which is the World Economic Forum and also the World Business Council for Sustainable Development.

We have a lead water company, which is Northumbrian Water, which is great.

And then we have six other water companies, four housing providers, and then the coalition members themselves, which include P&G, Procter & Gamble.

Where I then sort of moved from there was, okay, well, now we have this corporate sustainability team.

What is the corporate sustainability team actually going to be doing? And I came across this really fantastic definition from WBCSD, which is the World Business Council for Sustainable Development, who defines sustainability as a strategy that is aware of its negative externalities on the environment and society.

I thought that was a really great way to ultimately define what sustainability was.

So about

I'm hoping we're going to hear more about the company's purpose, really helping companies create food that is better for people and the planet.

He's a very active member of the World Business Council Sustainable Development and an incredible vocal advocate for business as a force for good.

Great, let's hear from him.

Brian, thank you so much for joining us on this episode of Dancing with Systems, which is focusing on the transition of the food system.