Williams-Sonoma, Inc.
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (153 stores) offers high-end cooking essentials, while Pottery Barn (183) provides casual home accessories. West Elm (119) is an emerging concept for young professionals, and Rejuvenation (13) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (45) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.www.williams-sonomainc.com
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Search complete. 49 mentions across 31 episodes found for "Williams-Sonoma, Inc.".
Sep 15, 2026
Blake MorganHOST
Earlier in his career, Rob was at Art.com in addition to Gap.
Blake MorganHOST
William Sonoma, and the Clorox Company, as well as Procter & Gamble.
Blake MorganHOST
Today we're talking about AI, we're talking about leadership lessons, and we're talking about how now B2B and CX also needs to look just as good as marketing with great creativity and design.
Blake MorganHOST
Please enjoy Rob Giglio.
Amanda McCrossinGUEST
And you're walking out, a lot of people are walking out of there with like, you know, a thousand dollars worth of wine.
Amanda McCrossinGUEST
Like this is for some people, like a very premium, luxury experience to me there is no store that feels like a premium luxury experience that makes you want to buy this thing that we really don't need and so i think about stores like william sonoma like restoration hardware that sort of categorize their belongings not according to region or necessarily style, but according to like their use in your home and their use in your life.
Amanda McCrossinGUEST
And so to me, the most beautiful wine store in the world would kind of look like a restoration hardware or kind of look like a William Sonoma where it's not categories according to region or grape.
Amanda McCrossinGUEST
It's according, it's categorized according to like how you would consume it and maybe where you would consume it.
Amanda McCrossinGUEST
And maybe there's a, there's something really lovely and beautiful about that experience that invites you in.
Emily RaskHOST
Kubota paid two million in 2024 for mislabeling tractor parts.
Emily RaskHOST
Williams Sonoma paid a record 3.18 million for claiming Pottery Barn Teen mattress pads were American-made when they weren't.
Emily RaskHOST
A company called Lions Not Sheep, which had built an entire brand around patriotic apparel, got hit for relabeling Chinese-made clothing with its own domestic tags.
Emily RaskHOST
And as of mid-2026, the FTC is still sending warning letters and opening new cases, which tells you the incentive to fake this label hasn't gone anywhere.
Hannah AdamsHOST
[chuckles]
Emily Aleece BurtonHOST
But we always, we always took a trip into Pottery Barn and Williams-Sonoma-
Hannah AdamsHOST
Mm-hmm
Emily Aleece BurtonHOST
... for her.
David LordHOST
And we sell it less than anybody else online anywhere.
David LordHOST
She bought it from a catalog company, William Sonoma.
David LordHOST
And it was less than 30 days old.
David LordHOST
And she told me two things are going on with it.
Kevin BrownHOST
But a follow-up article to that in one of our sections in the newsletter is called A Second Look.
Kevin BrownHOST
And there's an article there about Williams-Sonoma.
Kevin BrownHOST
And what they're doing is they're spreading the tariff-free funds to some vendors but to employees.
Kevin BrownHOST
And what they're doing is they're funneling $10 million of that towards the retirement accounts of workers who helped it navigate the tariffs.
Tom BurtonHOST
So if you think it's all going to be fair and waterfall out to all the right people at the right percentages and all that stuff, that's never going to happen.
Tom BurtonHOST
We've said that.
Tom BurtonHOST
So the way that you need to handle it, and I think Williams-Sonoma is probably doing a better than average job, is how do you, you know, what's the PR? What's your position on it? Are you transparent about it? The Costco thing to me is a little cheesy.
Tom BurtonHOST
And this is what the lawsuit is saying is that, well, it's nice that you're lowering costs now because you don't have those tariffs necessarily.
Anthony PascalHOST
Well, no.
Anthony PascalHOST
I mean they did reach out to me, the William Sonoma.
Anthony PascalHOST
I guess it's a William Sonoma.
Anthony PascalHOST
Yeah, it's through William
Laurie UlsterHOST
Sonoma.
Anthony PascalHOST
Yeah.
Anthony PascalHOST
So I think it was William Sonoma that reached out.
Anthony PascalHOST
So we'll see if that –
Brian BeckHOST
Breaking news, everybody.
Brian BeckHOST
Hey, Andy, did you see this? Williams-Sonoma, they announced their quarterly results just this past week, and they said that B2B was a significant driver.
Brian BeckHOST
B2B, a significant driver of their outperformance, of their growth.
Brian BeckHOST
The CFO, Jeffrey Howey, acknowledged that the B2B team's outstanding performance with contract meaning B2B contracts growing 20% and trade, meaning they're non-contract B2B purchases growing 12% in Q2 of 2026.
Andy HoarHOST
It's got to be, it feels like it's the growth driver for, or at least the outperforming part of the business for all these retailers now.
Andy HoarHOST
I mean, you and I see these stories like every week, there's a new one.
Andy HoarHOST
Lowe's, Home Depot, Williams-Sonoma.
Andy HoarHOST
This is literally exactly what we're doing at ShopTalk.
Fred NicolausHOST
I feel like, uh, it's nice to have him as an occasional guest on the podcast.
Fred NicolausHOST
He really knows where all the retail bodies are buried, you know what I mean? [laughs] He was talking about the old drama with Restoration Hardware and Williams Sonoma.
Fred NicolausHOST
It was a really good deep dive into the history of those two companies, so I loved hearing from, uh, Warren on the podcast as well while I was gone.
Dennis ScullyHOST
I agree, and you know, I don't say this often enough, but back in the day, Warren was such a giant in the industry that you felt if he even-- if, if he even deigned to speak to you, you felt honored-
44 MINS LATER
Dennis ScullyHOST
So I'm looking forward to seeing that, and no doubt David's lights will be part of it.
Dennis ScullyHOST
Uh, speaking of collaborations, Mika Tenhov has a collection for Rejuvenation, former guest of the show, and, uh, beloved stylist and designer in her own right.
Dennis ScullyHOST
And, uh, it was just recently we were talking about Rejuvenation, one of the Williams Sonoma brands that they're hoping to, uh, to bring to the billion dollar level-
Fred NicolausHOST
Hm
Matt CopelandHOST
What we can do is encourage employees to be humans and to be themselves.
Matt CopelandHOST
And in the case of me, when I was at Williams-Sonoma, me and my team were so in sync.
Matt CopelandHOST
We used to do this thing where we would, this sounds judgmental and I promise it's not.
Matt CopelandHOST
we would sort of assess a customer on walking in.
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