Wieden+Kennedy
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Search complete. 42 mentions across 21 episodes found for "Wieden+Kennedy".
Oct 30, 2026
Kevin HochmanGUEST
His right-hand person is Jesse Johnson.
Kevin HochmanGUEST
Jesse came from an advertising agency, Wieden & Kennedy.
Kevin HochmanGUEST
that did all the Old Spice stuff I did at P&G, but lots of teams, it wasn't just me.
Kevin HochmanGUEST
And then when we did the resurgence of KFC, we had eight years of growth in KFC US, and it really spilled over to the world with the Colonel campaign, which is one of the most famous advertising campaigns in the history of food.
Jenny PettyHOST
My guest today is Dr. Marcus Collins.
Jenny PettyHOST
He's a Michigan Ross professor, a former chief strategy officer at Wieden & Kennedy, and the author of For the Culture.
Jenny PettyHOST
He's also a keynote at this year's AMA Symposium, and his new book, Good Soil, comes out in February.
Jenny PettyHOST
Marcus, welcome.
Jon EvansHOST
If you haven't heard of Colleen, quite frankly, where have you been? She is one of the most decorated creative directors.
Jon EvansHOST
She worked at Wieden & Kennedy on the Nike account for 10 years.
Jon EvansHOST
She also was chief creative officer over at Snap and now is the CMO of Sonos.
Jon EvansHOST
We have an incredible conversation all about what the importance of creativity, performance versus brand and many, many other things.
Colleen DeCourcyGUEST
It was one of those moments in one's career where you realize that like all the good things just got you to a place where you kind of messed up and yet You stand by it.
Colleen DeCourcyGUEST
You know, it was the beginning of COVID.
Colleen DeCourcyGUEST
I was leading Wieden & Kennedy at the time.
Colleen DeCourcyGUEST
We were just coming off the back of a banner year for Nike, the Colin Kaepernick work.
Mike HowardGUEST
Yeah.
Mike HowardGUEST
Honestly, and I'll tell you something, if you look at the best work from one of the, I would say, one of the best agencies in history, Wieden & Kennedy, you will find examples of making the logo as big as you possibly can all over their work.
Mike HowardGUEST
from Miller, right off the top of my head, from Nike, which is the biggest logo, proudest logo in every single place, to Miller High Life, which all of their work featured a logo so big that it couldn't be fit on the page, to Old Spice, they do it again and again and again.
Mike HowardGUEST
Make it, embrace the thing that you think is a problem, and make it the creative center of everything.
Erica RifeGUEST
So, you know, back in the 70s, we were putting in streetcars and thinking really progressively about, you know, business and, you know, public-private enmeshment in our urban design plan, really bike forward, you know, these really amazing things.
Erica RifeGUEST
And we have some of the most stellar design firms here, you know, Wieden & Kennedy is one of the very top graphic design that's probably not what they
FeliciaHOST
what they call
Erica RifeGUEST
themselves.
Derek WalkerGUEST
I'm sorry, I got to show my fans.
Derek WalkerGUEST
He Googled it and- They're estimating that Wieden & Kennedy, a privately held agency, is worth $1.3 billion to $1.8 billion.
Derek WalkerGUEST
Wow.
Derek WalkerGUEST
But everybody goes, but they don't have any stock in Nike.
Fergus O'CarrollHOST
And we hope to see you there on Wednesday.
Fergus O'CarrollHOST
We then are doing, a couple of weeks later, we're doing an event live at Wieden & Kennedy in Amsterdam.
Fergus O'CarrollHOST
Now, this one is a closed event.
Fergus O'CarrollHOST
It's a private event.
Festus EzeliGUEST
I worked in advertising.
Festus EzeliGUEST
I interned at Wieden & Kennedy.
Festus EzeliGUEST
I worked in tech.
Festus EzeliGUEST
I worked in finance.
Drew DayberryGUEST
I lived in Portland for a few years.
Drew DayberryGUEST
I worked at an agency called Wieden & Kennedy.
Justin BrouilletteHOST
Yeah, still around.
Justin BrouilletteHOST
Yeah, they're a big
Jonathan RolleyHOST
And I think the most interesting thing is there's three finalists for Maccas with three different creative agencies.
Jonathan RolleyHOST
There's W&K, there's Accelo and OMD.
Jonathan RolleyHOST
Like it's very interesting to unpack three different agencies.
Jonathan RolleyHOST
And how do those
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