Westfield Group

For instance...

the Australian shopping mall giant Westfield, well, they were managing the 427,000 square foot retail complex underneath the Twin Towers.

It was a Westfield shopping centre.

And it was also not the first time terrorism, in fact, had targeted the World Trade Centre.

Back in February of 1993, a truck bomb was detonated in an underground car parking garage beneath the North Tower.

But if you walk through a mall today, you will notice that Gen Z is actually reinventing it as a vital third space.

Kristen Jackman, Senior Vice President at Westfield Rise, has built her career around connecting digital and physical worlds.

From her early days at Twitter to leading activations that turn casual shoppers into brand advocates, she wants to help brands build offline experiences that consumers actually remember while also selling shoppers on a trip to the mall.

I'm Emmy Lederman, and this is Campaign Chemistry.

OK, well, glad that we kind of got all that out of the way about about your whole experience.

Yes, I would love to.

Before we get into into the conversation about Westfield and your role there and your thoughts on experiential, maybe you can just give a brief intro into your role and where Westfield Rise fits into the into the whole like Westfield ecosystem.

Oh yeah, happy to.

But you're probably best known for your business career and you have served as chairman or on the board of many high-profile public companies, our old shop ASX, for example, Coca-Cola, Amatil.

Westfields, lots of others.

Tell us a bit about being on the boards of those high profile companies, indeed being the chairman.

Has it changed over the years? What are you looking for in directors? What makes a good chairman? What were the skills that you thought were most necessary to run effective boards?