Wanamaker's

Here.

Item 5, 840, long-distance calls to New York and Philadelphia to Macy's, Gimble's, and John Wanamaker's, to the personnel directors.

And from each of them, I get the same answer.

They'd never even heard of John Harker.

Personalized pricing is not new.

Before the invention of the price tag at Wanamaker's department store in Philadelphia in the late nineteenth century, personalized pricing was the norm, not the exception.

Sellers haggled with customers, looking you up and down and deciding how much you might be willing to pay.

But the Quakers of Pennsylvania felt that charging different customers different prices was morally wrong.

So th- that's Robert Barton as a older gentleman.

His, uh, his wife, Sally Barton, hears that this guy named Darrow is selling some copies of a Monopoly game at Wanamaker's, which is that photo on the left, um, in Philadelphia, and that people seem to like this game.

And Barton kind of says, "Okay, fine," and sets up a meeting in the Flatiron Building in New York, and agrees to buy some of Darrow's stock and residuals.

And the thinking of Monopoly at this time was really counterintuitive.