Visit California

And you know what? We are at Yarra Park this morning, and if you miss them at the G, why not see these teams in their home, on their home turf in California, the ultimate playground.

Head to visitcalifornia.com for more.

Hey, Jase, just quickly, the Lord Mayor

of Melbourne, Nick Rees, is here.

Travis later served as executive director and CEO of Visit Mendocino County, leading one of California's distinctive rural tourism brands through the pandemic, drought impacts, a rebrand, website redevelopment, expanded partnerships, and a shift to in-house marketing.

He serves on the Cal Travel Board of Directors and Visit California Snow Committee, and participates in Visit California's Inland Empire Rural Regional efforts, and he previously supported the North Coast Tourism Council.

He also serves as treasurer of the Mendocino Area Parks Association, supporting California State Parks in Mendocino County.

At Visit Big Bear, Travis leads efforts to grow overnight tourism through year-round awareness, responsible visitation, and initiatives that increase midweek and off-season stays.

It was launched in January, and I think we shut down in March.

What it really came from was a need to kind of – I'm not gonna say protect the destination, but rather educate visitors on how to recreate responsibly in our destination.

And right off the bat, the organization won a Poppy Award from Visit California for the program.

And I was watching from afar, actually.

Americans love Britain.

And I was working on a project, actually brought them all together under this overall title of Visit Britain, you know, which actually was a model that's been copied by Visit California, Visit Dubai, Visit Australia.

Actually, I think Australia might still be Tourism Australia, but like, you know, so it's just interesting that you can find yourself in the right place at the right time.

In this case, in a bar on the Upper East Side, chatting to someone that gets you this job that even within the job, I was lucky enough to be working with working on a board that we came up with the name Visit Britain, which was then copied by all these other destinations around the world.

We can vouch for that.

Head to visitcalifornia.com for more info.

All right, let's make dreams come true.

First

We can vouch for that.

Head to visitcalifornia.com for more details.

I love Cali.

So do I.

The LA Rams and the San Francisco 49ers at the MCG.

Thanks to our good mates at Visit California.

Between now and 7, we're going to LA Ram something into the 49th second of a song.

Because that just makes sense to us.