VideoAmp

You know, the reality is it's no longer just Nielsen.

You know, you have, I think, more viable alternatives in VideoAmp, in Comscore, in a company like iSpot that's choosing not to really be in the sort of currency space, but is offering great capabilities.

I mean, you know, I actually gave a speech at a CIM conference a couple of years ago, and I reminded people that there's always been competition sort of around Nielsen.

You know, I'm old enough to go back to the mid-80s when there was a company called Audits of Great Britain, AGB, who looked at the U.S. market, saw Nielsen as sort of the sole competitor there.

And maybe that's the niche that they could play in the market.

I mean, one thing that's sort of interesting now is that, and this is not equal in terms of sort of importance in the market, but you have Nielsen, who's sort of the big player as it relates to traditional age sex.

You have VideoAmp, who really seems to own the data-driven video market.

You know, and so maybe Comscore's uniqueness is local, national, integrated planning because, I mean, it's Scripps, it's Nextar, Fox, ABC.

Maybe Nielsen put their foot down.

As far as we know, Netflix works with VideoAmp to do what Nielsen does for them.

So anyway, I'll, I'll read from my report here.

"While N- Netflix did not provide a comment, but a source with knowledge of the rankings informed us that this is not an error or an exclusion issue, and that Raw simply ranked outside of the global top 10 for the week." And then as I, I, I scripted the Python scripts, I ran through every top 10 for every week since January of 2025, and this is only the second time that's happened.