The Smarter Web Company PLC

And I like Andrew.

I like what SmarterWeb is doing.

Also, shout out to them on more on getting it out the door.

We have never had a CEO on TrueNorth.

Hi, everyone.

Welcome back to Stefan Levera podcast.

Joining me today is Andrew Webley.

He is the CEO and founder of SmarterWebCo in the UK.

Welcome to the show, Andrew.

Thank you for having me.

Nice to be here.

So Andrew, give us a bit of a background on yourself and like how you got into Bitcoin and then we'll sort of get into how you, you know, decided to turn SmarterWebCo into a Bitcoin treasury company.

Is there, um...

Because it seems like there's now, like, Smarter Web and MetaPlanet, and I, I think they have plans, or maybe I don't follow those two that closely.

I think they have plans to do similar things.

I think MORE and-

Uh, 'cause right now we only have two horses that actually have publicly traded, uh, digital credit offerings in, in the Bitcoin ecosystem, right? That it'll be, if you have a horse race, it's not very interesting if there's a horse race between two horses.

Um, more horses are, are good.

Uh, m- uh, Smarter Web is starting, I believe, with a $20 million IPO for MORE.

Um, I'm excited to see that.

But, um, really excited to...

I mean, there's only three companies in the world that at the time of this inaugural conference will have digital credit products on major exchanges, right? Strategy, Strive, and Smarter Web.

Um, maybe there'll be a surprise and there'll be a fourth one or fifth one.

I know there's a smaller one that maybe had a million dollars or so, um, worth of an IPO in a smaller market.

Um, so gonna reach out to them as well.

But we have announced speakers of, uh, and we just announced this, like, an hour ago, so not all the speakers are confirmed, let alone announced, but we have, uh, Joe Burnett from Strive, we have, uh, Andrew Webley from Smarter Web, and we have British HODL.

Uh, so, and I've, uh, have a note in, a confirmed note to CJ at Strategy, so they're circling the wagons internally and would be thrilled-

Oh, nice

And I promise you guys, we're going to talk about another Bitcoin treasury company.

I haven't mentioned this team in a while, the Smart Web Company.

But they have some announcements.

One, the publication of prospectus and intention to float.

Sequin's complete exit is part of a broader 2026 pattern.

Other public firms like Empri Digital, Nakamoto, Smarter Web Company, Strategy, and Mara Holdings have sold portions of their BTC reserves for liquidity or debt-related needs this year.

However, many of those firms have retained substantial holdings and haven't abandoned Bitcoin entirely.

Sequence is notable for going to zero.

Earlier this year, a little-known British web design firm called Smarter Web Company saw its market value explode from £4 million to over £1 billion in just two months.

The reason? Well, they announced that they would start buying Bitcoin.

Now, I know what you're thinking, 4 million to a billion? Bitcoin hasn't gone up that much, has it? Well, that's not how this works.

So in our opinion, it's the most attractive and most unique one for a lot of retail investors out of all our digital credit instruments.

And people can also build on top of these digital credit instruments where they can take a CRC or they can take some of our other preferreds or they can take Stripe's SETA instrument or there is Metaplanet or Smarter Web Company announcing their preferreds.

You can take these as another layer and you can build on top of it.

So you can go from digital capital Bitcoin to digital credit to then digital money or digital yield or digital banking and a lot of different unique products that you can build.

Yeah.

I think we've talked about that with a couple of people here at the Midwest Bitcoin Conference is around, um, you know, definitely eyes on, you know, Smarter Web Company.

We're gonna have them back on soon, uh, Andrew Webley.

Uh, you know, MetaPlanet, uh, was making news in unfortunately the bad way of, of looking at compensation and, and they've made it right or, you know, have made moves that a lot... you know, some people have thought have, um, compensated for what they were doing.