Universal Music Canada

So in July, I started keeping this secret from you.

[laughs] Uh, we partnered with Universal Music Canada, famously the label that brings us The Tragically Hip, the band that made Canadian pop culture, like, feel so rock, feel so connective from coast to coast to coast.

Like, God, to, to try and explain The Tragically Hip's impact on Canada is an impossible task, but we tried to do it.

[laughs] And I'll tell you more about, like, what this all meant to me because if, if you haven't seen it yet, you can watch the documentary on Late Night Scrolling YouTube.