Unbounce

And because we were so focused on growth, we ended up raising about $700,000 in angel funding, and we were so focused on growth that we did a bunch of partnerships.

15 different integration partnerships with MailChimp and Constant Contact and Batchbook and Unbounce and Formstack and all these different landing pages or forms that collected email addresses because our secret sauce was taking an email address and giving you the social data on that email, whether they're on Twitter, Facebook, whatever social network.

Here's the deal, is we were so focused on this one trick pony, this one feature, and we blew it out as fast as we could, again, 15 integrations in probably 12 months, and we ended up raising venture capital for it, that one day when we went into work, we found out that some of the technology we had built would no longer work and essentially that one trick was no longer available to us and we didn't build the product that we had envisioned.

We spent so much time on this one thing focused on revenue and growth that we actually didn't ask ourselves, what's the long term plan and how do we build out the product? So I want to share that with you guys in case you're in a mode where you do one thing and you know that there's a bigger vision for it, but you're so stuck on revenue and growth and just customers that you don't ask yourself, how do we invest in the long term and have a long game? And that to me, it was such a palatable experience.

There's no excuse now with AI agents to not have a heads up when something's coming down the pipe.

All right, so we had this week is Dreamforce and Unbounce.

So as far as CRM and marketing automation and all that stuff, yeah, you made the same face.

I'm like, why are these right up against each other? Like, you know, I personally know tons of people that would go to both, and now they have to pick.

Okay.

So here's a post that I did most recently with Unbounce.

It was a month ago.

I did my demo landing page template.

Almost always I will look at the saves to reactions ratio and I try to hit a double on that.

I mean, obviously I can't control it, but it's like if I see the reactions, I'm constantly checking the saves.

And when I'm doing like a pulse check with Unbounce, so, you know, I have Unbounce in the DMs here, their marketing manager.

And what I do is as the post is going on, I'm excited, too.

If you're into marketing, let's talk about making your PPC budget work smarter, especially when every penny counts.

Marketers everywhere are feeling the squeeze, with Unbounce reporting that 90% are facing paid media budget limits right now.

But here's some good news.

Nearly 36% of U.S. adults have actually taken action based on a search ad in the past month.

So I've done it two different ways, and I'm working on a third.

So the first way was using Unbounce for the landing page, Typeform for the survey, and then both of those integrate really well with HubSpot.

I've also consolidated it and done it all in HighLevel to do the landing page, the form, the survey, and the automations in the back end.

Option three is where we're all looking.

This podcast is brought to you by Unbounce Go-To-Market Solutions.

Unbounce is the leading landing page platform for building, testing, and optimizing high converting pages.

With a drag and drop editor, built-in A-B testing, and AI-powered traffic optimization informed by data from over 2 billion conversions, Unbounce helps marketers and agencies go to market faster, maximize ROI, and outperform the competition.

without the need for developers or designers.

Visit unbounce.com to learn more.

That's unbounce.com. Now, let's get to closing time.

Thanks for tuning into Closing Time, the show for go-to-market leaders.

I'm Val Riley, head of marketing for Unbounce and Insightly.