TrueCar, Inc.

So I've got another example from yesterday, Dad.

Here's on TrueCar.

"The advertised price includes the following: the dealer asking price and the doc fee." And you can see there, dealer fees and add-ons included.

And then the same exact vehicle on Capital One Auto Navigator, this is a 2026 Chevy Suburban, includes the dealer fees.

Yeah, I wanna know.

Um, I had worked at companies like J.D. Power, uh, Edmunds, TrueCar, um, uh, Auto-

Little, little companies

...

... it's to give the negotiators room to move their negotiation position without constantly having to go back upchain for approval.

Think of this like TrueCar.

I think it's a, it's a website where you can get a range of what you should expect.

But people like you are spending on a car, whatever car you're looking for.

Yeah.

That's the same principle.

You probably wouldn't buy the car, you probably wouldn't agree to buy the car if the dealer wanted to sell it to you for over the top of that range because some type of authority, in this case TrueCar.com, has, has told you that, that, eh, they'll sell it to you within this range most likely.

And, and maybe you use TrueCar as the clearance authority with your spouse to spend X amount on said car.