Triton

Three podcast leaders on how they got to scale and why it's still early.

In a guest piece for Sounds Profitable, Quill and co-host CEO Fatima Zaidi sat down with the podcast movement NYC Group of ACAS CEO Greg Glenday, Oxford Road CEO Dan Granger, and Triton Digital CRO Sharon Taylor to ask them how their companies reach scale.

None of them credited a hit show or shiny campaign.

Glenday's answer was, quote, boring but alignment, end quote, as his first two years went into focusing a company that had grown in several directions all at once, stepping back from apps and subscriptions to settle on, quote, the infrastructure for independent creators, end quote.

Granger got there through the October 2024 merger of Oxford Road and Baritone One and says he is proudest of the integration, in which his team worked with the Table Group to define shared values and built a leadership team from both legacy companies.

Taylor points to Capital, noting that Triton and the iHeart ecosystem, after leading and selling Omni Studio, quote, if you put a business plan together, the money part is easier, end quote.

All three also named measurement as a thorn in the industry's side.

Granger is the most invested in fixing it, having convened the Alliance for Measurement and Podcasting back in July of 2025 after concluding that inconsistent metrics put more than $1 billion in advertising confidence at risk.

and BRK, Bruce Rum, and some of this.

Triton, Triton's the other one.

Triton's more

recent.

But this BRK field was their original, they bought that for less than cash flow.

Now, McGregor's gone through new ownership over the last year or so.

You've actually sort of transformed now into an independent company, really, haven't you? Was it Triton who came in? Yeah.

Came

in private equity.

I mean, we used to be part of Cargotech, you know, which had three elements.

I mean, we had the Kalmar and the Hiebs, which are now their own listed companies.

And then exactly like you said, you know, that we are... we are Triton owned and of course I mean now it's us and us only so it is a much more focus on that what is the needs of MacGregor I mean as we are now the as we are now so to say the only asset in that family so definitely I would say that the focus has had a tremendous change.

And of course, I mean, private equity.

And here's our last story.

Triton Digital has just introduced Demo Plus Demographic Targeting, a new upgrade that gives advertisers far more precision in how they plan campaigns.

Built on Triton's Demo Plus data, the tool lets buyers build strategies around actual audience profiles instead of broad assumptions.

It's a smarter way to target, putting demographic insight directly into the planning process and helping brands reach the listeners who matter most.

And that's it for today.