Triple Whale
Triple Whale is a software company that provides an AI-powered analytics and marketing platform for ecommerce businesses, offering real-time data dashboards, marketing attribution and measurement, and AI tools for managing advertising and campaign activities across channels such as Meta, Google, and TikTok.www.triplewhale.com
17
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7
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Search complete. 17 mentions across 7 episodes found for "Triple Whale".
Sep 9, 2026
Ezra FirestoneSOUNDBITE_SPEAKER
[upbeat music] Listen, I think that the most valuable thing that you have as an entrepreneur is your time.
Ezra FirestoneSOUNDBITE_SPEAKER
And when you choose to spend some of it with me and with found-- eCom Founders, Sharma Brands, we got Presion AI, we got Triple Whale, Dylan Ander, and Heatmap.
Ezra FirestoneSOUNDBITE_SPEAKER
And I am excited about them for you on your behalf.
Ezra FirestoneSOUNDBITE_SPEAKER
So we're gonna do everything we can to make sure that you get value out of this.
Hannah FlemingGUEST
So we are in wholesale partners across the country, um, from specialty outdoor to some larger retailers as well, and then we play in marketplace as well as D2C.
Eric DyckHOST
D2C.We met briefly at the Triple Whale event, uh, the Whaleys.
Eric DyckHOST
How are you guys using Triple Whale? Are you guys do-- Uh, like or how are you...
Eric DyckHOST
I, specifically around the agentic side of things, are you guys using Moby2 for agentic media buying?
Hannah FlemingGUEST
We have not yet used it for media buying, but we are in Moby2 every day asking questions, um, getting performance updates, and really using Moby to help power some of this cohort analysis that I've talked about.
Dan MajorGUEST
But then that was masking other things because it completely changed their average order value, it completely changed the margins they were making, and it's a case of just making sure that are the tools you're using coming up with the same figures across the board? That's, that's p- probably the initial starting point before you even start making decisions on the rest of it.
Chloe ThomasHOST
Is it feasible to have a third party reporting tool in, I guess, the ad space, you know, something like, like a Triple Whale, exactly matching your QuickBooks or Xero accounting piece? 'Cause in my experience, you know, as the marketer, you're better at the numbers than I am because you're, you're in finance.
Chloe ThomasHOST
But as a marketer, it's like, so long as we know they're all trying...
Chloe ThomasHOST
I've, I've always taken the approach, so long as we know they're all trying to report in the same way, i.e., we have included that, um, we have included costs, the right costs where we need to include the right costs, then I'm okay with differences because of cookie lengths and reporting time when there's all this kind of stuff.
Dan MajorGUEST
Um, a lot of the time you could end up creating a cottage industry in finance well before, you know, you had to end up...
Dan MajorGUEST
By that point, you've, you've hired six different roles just to try and keep track of all the channels, and it's, it- you become, as I said, it's a cottage industry and, and far too much cost, uh, involved.
Dan MajorGUEST
You're looking for something reliable that you can trust, and if it turns out that by the time you've added in every single fee or every i- into a third party, like a, a Triple Whale or StoreHero, and it's slightly off, it's still, as long as you can spot that difference and it's regularly the same amount out, you can still use that as a kind of a run rate for the month.
Dan MajorGUEST
You can still say, "Right, I have a good feeling that..." You know, it might come in and say total sales, and I know that net sales are gonna be lower than that.
Mark MilutinHOST
You can connect it to your Calavio account.
Mark MilutinHOST
You can even connect it to Triple Whale and look at attribution.
Mark MilutinHOST
This news coming that Walmart has now acquired the leading CTV platform for small and medium sized brands is really showing us a shift in where direct response advertising is going and how walmart wants to build in an ad network into their already robust platform walmart's done a lot over the last few years to really become digital first they're now competing against amazon for their main platform online right walmart.com is is a main competitor to amazon they have the largest footprint of retail spaces in the US.
Mark MilutinHOST
Here's what I feel is gonna be happening over the coming months, in the coming years.
Marianne WhiteGUEST
And that will also work, um, nicely full funnel because DPA will usually be bottom to low middle of the funnel.
Marianne WhiteGUEST
Are you guys on Triple Whale or something similar?
speaker_2GUEST
Yes.
Marianne WhiteGUEST
Yeah.
speaker_2GUEST
Triple Whale.
speaker_2GUEST
Mm-hmm.
Marianne WhiteGUEST
Yeah.
Marianne WhiteGUEST
That's at, at the ad set level.
Taren AndersonGUEST
Attribution in marketing is like the biggest frustration ever, always has been.
Taren AndersonGUEST
Like how is the customer converted? Where have they converted? Yes, I love Triple Whale for this.
Taren AndersonGUEST
I'm a big Triple Whale girly.
MillieHOST
Can we get Triple Whale to sponsor this
Taren AndersonGUEST
podcast?
MillieHOST
Rate this into a thing I'm sending it to them.
MillieHOST
Triple Whale, sponsor this fucking podcast.
MillieHOST
Get
Matt SwulinskiGUEST
So, uh, I, I'll, I'll also frame, I think, a massive gap in the SaaS space where, like, I'm waiting for, for startups to be made that fill this gap.
Matt SwulinskiGUEST
So I, I'll zoom out and, and if you look at eCom, there are companies like Triple Whale and Elevar that have existed for many years.
Matt SwulinskiGUEST
And what those tools do is Triple Whale is essentially a mutual exclusivity platform that tells you, okay, you add a pixel to your website, it's out of the box.
Matt SwulinskiGUEST
You plug in all your ad spend, and then it tells you because there's usually overlap.
Matt SwulinskiGUEST
Like, if you run Meta Ads and Google, they're double counting, right? And then lifecycle is also triple counting at that point.