Trek Bicycle Corporation

So I might as well start with Google's question.

I'm still, um, on a contract with Trek Bicycles in, in an ambassador role.

My main job would be commentating cycling with Eurosport, mostly German Eurosport, but for the Grand Tours and, uh, some of the classics, I be on the motorbike.

Or actually, this year only the Grand Tours, not the classics.

It started in 2019, and Yorkshire was the first time they held it.

In the past, they would do the team time trial format with trade teams, so you'd have guys at Worlds racing with their national team for the road race and the individual time trial, and then the team time trial could be won by a UAE or a Trek, so they're switching speed suits.

Clunky.

I like that they started doing this.

This is the final contract situation.

So Cassiane Wadoma has left Canyon-SRAM after I forget how many years.

She's going to Trek.

That's huge.

And that's really where I cut my teeth in the cycling side of things.

In the early years, we were specialized in Trek dealer.

And then over time, just kind of formed into just being a Trek dealer.

And I worked there in the summer times.

Specialized, specialized and Trek.

Yes,

Specialized, very unique.

There was a point in time where you had to make a decision to go one route or the other.

Yeah, I mean, you and I have kind of like debated back and forth about this topic a little bit, but this kind of felt like the first World Cup this season where 32-inch wheels really came to the center of attention in a more meaningful way.

And the coolest thing that I got to see was Evie Richards hitting that steep rock roll on a 32-inch wheeled prototype Trek.

And she looked pretty comfortable on them.

And I don't know off the top of my head how tall she is, but she's not a large person.

Yeah.

And so Mike said, hey, you know, what do you think about the company doing helmets? And I said, well, as a responsible company, we should offer safety products for our consumers.

And- Mike was like, ah, you know, I don't know.

Jim Gentis gave me a helmet and I rode it on a bike ride and it got all sweaty and I hooked it on my bike when I got home and the dog chewed it up.

So four dimensions to the cooling that really work together.

to decrease the the heat that comes off the rider's head and and keep you efficient yeah i mean on this one we're saying i think we're saying our fastest gets cooler you know so no matter how cool you are you're gonna be 4.2 percent cooler if you put this on so even if you're just a cool guy like remco you put this on you're gonna get cooler

Ben, you know, we've worked together for a long time and what we always strive for is to have fun with this company.

That's it.

You gotta change the courses." [laughs] So it's funny, then they put it up for a vote with all the, uh, all the World Cup teams.

I mean, the Fisher team said yes, the Trek team said no, because they were afraid they'd have to buy, they'd have to bring along 26 and 29-inch bikes, you know? [laughs] And yeah, I'd understand that, but no, no.

These are right, you know? Oh, brother.

So then they said, "Okay, we'll do it." [laughs] And I just don't...

And I remember the story about Genesis Geometry, that you endoed over the bars of a bike, a previous bike, and thought, "Oh, there's gotta be a better way than this.

Why am I flying over the bars?" And hence you made Genesis Geometry, which kinda, I think as I, the story recalls, put a little more front and center on the bike, like w- extends you out front and center, right? And, and kept the bike from trying to endo.

Anyhow, that bike, that Big Sur I had, actually fell under the Trek brand or the Trek umbrella.

It had Bontrager parts.

...

I think Little Trek will be slightly disappointed with their Vuelta.

Um-

Could be

You can get great motivation, I think, from these people.

There's a more modern person called Mads Pedersen who rides for Trek.

You know, he's some video stuff.

He's done training and stuff.