Travelzoo

So we've seen that from the markets.

But from what we're seeing at Travelzoo as well, one of the things why Albania is standing out is that not just because of the great value, so to Andy's point about a d- a dupe destination similar to somewhere like a Croatia, you've got the great beaches, you've got the weather, y- the price and quality is, is... and the value that Albania offers.

But the other thing I'd have to say what stood out is I've heard a lot of people talk about both the touring, the wine regions of Albania has been spoken about massively.

So whatever they're doing, they're doing a good job at getting out that message because you don't generally see Albanian, uh, TV adverts anywhere, or you don't see them.

With our listeners, you never know.

But like I, I get like daily emails from Travel Zoo and which is ridiculous because I barely travel.

But I always think that I would like to travel at some point.

And so it shows you all these different deals.

Th- there's more complexity to that.

I mean, Travelzoo's got operations obviously i- at different countries around the world, James.

You know from, from your perspective, it really isn't that translation and bish, bash, bosh, off you go.

No.

I mean, I'll just read an article about something that might catch my eye.

Or there's a company that is called Travel Zoo.

I don't know if you've heard of them.

I've.