Tracksuit Limited

Walk me, talk me through how you think about that.

Yeah, there was a really good study done by TikTok and a company called Tracksuit who, um, tried to figure out if I overspend in performance or brand, uh, or, like, organic, which would be best.

And they found that pretty much, like, a 50/50 split of spend on both gives the most optimal results.

If you just do brand, you'll start to, um, you'll start to diminish your returns on, on what you get from it.

It's the funnel, bitches.

Tracksuit, shout out.

Thank you for the data.

This is fantastic to me.

I couldn't even name another one, Gino.

Like in the UK especially, I don't live there, so I wouldn't know, but I think Lavazza is doing it better than anyone else, and this graph shows it.

Thank you to Tracksuit.

Gino, would you like me to talk about anything else?

got some GLP-1 insight here.

So Tracksuit, who are a brand sort of tracking platform, they've looked at how we're doing in this country.

They've got data here for the last three months.

Munjaro, Contrave and Duramine.

Listen, that's it for today's episode.

Again, thanks hugely to my guest Gemma Craven from Scribd and to Tracksuit.

Go check them out at gotracksuit.com for their partnership.

Until the next episode, we'll be back again next week.

[upbeat music] Welcome to That's What I Call Marketing, the podcast where you'll hear from the leading lights in the marketing world and listen to their unique insights.

Well, back again with another episode of The Singles with the gang from Tracksuit.

Yes, Bella and Ed are gonna be joining me in a couple of minutes to talk about the hottest topics in marketing at the moment.

And of course, we are using the Tracksuit data to tell the stories.

We're also gonna be trying a new feature this month called What the Actual, where we look at some brands that, uh, did some quite unusual things in the last four or five weeks.

So if you have any what the actuals in the next month or so, do send them my way.

You can find me on LinkedIn under my own name, Conor Byrne, or you can check out thatswhaticallmarketing.com. And a huge thanks to Tracksuit for their support of this episode.

If you're looking for an always-on affordable brand tracking dashboard, go to gotracksuit.com and find out more about how they can support you and your organization having a shared language around brand strength, growth, and the importance of those brand health metrics.

[laughs]

The only thing I can ask now is that we get Tracksuit involved here, our exclusive data partner, to now get in here.

Let's understand how much awareness and how much engagement is it driving-

Mm