Thomasnet

Plenty of B2B companies still have world-class experts and analysts sitting behind a product their customers tolerate rather than use.

When we rebuilt ThomasNet from a 120-year-old industrial directory into a data platform, the infrastructure decision was the easiest one we made, and in the end, the step that opened the door to growth and value.

We moved legacy on-premise systems to the cloud and went all in on AWS, the same cloud Netflix runs.

The hard part was changing the focus of the business from obsessing about a declining base of advertisers to building the product and user experience around how buyers actually searched and sourced.

When the customer was trying to buy an integrated solution that worked like a recipe, we were selling ingredients to people who had come for dinner.

At ThomasNet.com, moving from an a la carte to solution pricing lifted our average sale by nearly 40%, and the integrated programs performed better for customers than the same products bought one at a time.

At Pipeline 360, we built a branded demand solution that combined programmatic display and data-driven demand generation under one price.

Campaign performance improved by more than 35% on average, and average order size and customer retention both went up with it.

They had, in some cases, distribution.

Then there was Thomas Register.

There were trade shows and there were industry books.

How did midsize companies effectively use print to grow their businesses in those days?

So they're gathering that short list, that information, and then they wanna see how does that stack up? Is it consistent then once they land on your site?

Well, we have a client example where we are really digging in to all of the instances where their name is, and we're saying, here's what's on ThomasNet.

It's confusing people.

Here's what's on IndustryNet.